Senior Director, Sales & Business Development

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother's Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year‑round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self‑paced learning.

The Senior Director, Sales & Business Development is an executive sales leader responsible for driving revenue growth, expanding market share, and leading a high‑performing sales & business development organization for Brother Mobile Solutions (BMS), a division of Brother International Corporation.

This position develops and executes sales strategies across direct, channel, and strategic accounts while partnering closely with product management, marketing, operations, engineering, finance & human resource groups to achieve business objectives. This role is accountable for sales performance, customer & partner relationships, organizational development, and profitable growth. This executive will lead a large team of sales & business development professionals dedicated to drive growth in new and existing vertical markets such as Retail, Transportation/Logistics, Public Sector, Industrial Solutions & more.

• Develop and execute the overall sales and business development strategy to achieve revenue, profitability, market share, and long‑term growth objectives
• Develop mid‑ to long‑term business plans based on market trends, customer needs, competitive activity, and industry developments to expand market presence and drive sustainable growth
• Identify and develop new business opportunities, priority vertical markets, strategic accounts, and partnerships to accelerate customer acquisition and market penetration
• Build and maintain executive‑level relationships with enterprise and public sector customers and key decision makers
• Lead strategic account planning, complex contract negotiations, and executive business reviews with key customers and strategic accounts

• Develop and execute the channel strategy across distributors, value‑added resellers, system integrators, and ISV partners to expand market coverage and drive partner‑generated revenue
• Build and strengthen strategic relationships with key channel partners and executive stakeholders through joint business planning and regular business reviews
• Expand and optimize the partner ecosystem by identifying, recruiting, and developing partners aligned with strategic business priorities
• Develop partner enablement, training, sales, and joint marketing programs that increase partner effectiveness, end‑user engagement, and market penetration
• Establish and monitor channel performance objectives, pipeline development, revenue contribution, and overall partner business results

• Provide executive leadership with strategic recommendations, business insights, organizational updates, and performance results to support decision‑making
• Lead a…