Head of National Accounts Director, Roofing

About the Role

Happen Bank is looking for a Head of National Account Director - Home Improvement to drive national account growth within our Home Improvement business, with an initial focus on Roofing. In this role, you'll identify, acquire, and expand high-value enterprise relationships across manufacturers, distributors, private equity-backed platforms, multi-location brands, and other large home improvement operators. You'll combine strategic market development with hand-on business development, using market and competitive insights to identify opportunities, build enduring executive relationships, and grow incremental sales volume.

You'll also partner closely with our Partnerships team and cross-functional stakeholders to strengthen Happen Bank's value proposition and expand our position in priority Home Improvement verticals.

• Define and execute the national account growth strategy for assigned Home Improvement verticals, identifying and prioritizing high-value enterprise opportunities using market data, customer insights, and competitive intelligence.
• Build and manage a qualified pipeline of manufacturers, distributors, private equity-backed platforms, national dealers, multi-location brands, and other strategic prospects through direct and channel partner opportunities.
• Lead complex enterprise sales cycles from prospecting and discovery through solution development, negotiation, contracting, onboarding, and launch.
• Build trusted relationships with executive and operational decision-makers, using a consultative approach to understand financing needs and position Happen Bank as a differentiated solution.

• Own and expand strategic National Account relationships, building relationships across multiple levels of the client organization and identifying opportunities to increase utilization, sales volume, product adoption, and long-term partnership value.
• Lead partner training, business reviews, and ongoing performance discussions, ensuring clients receive timely and relevant information and maintaining clear communication throughout the relationship.
• Monitor account performance against contractual terms and commitments, proactively identifying discrepancies and leading actions to address performance gaps while protecting the partner relationship and Happen Bank's business interests.
• Serve as the primary commercial point of contact when complex partner issues arise, coordinating across internal teams to drive timely resolution and communicate clearly with the client.
• Maintain disciplined pipeline and opportunity management, forecasting, and performance reporting using CRM, analytics, and AI-enabled tools where appropriate.

• Develop relationships with relevant industry associations and represent Happen Bank at conferences, trade shows, and other industry events.
• Monitor market and competitive trends and translate insights into recommendations that strengthen Sales and Marketing strategy, product positioning, and go-to-market execution.
• Serve as a subject-matter expert in business development discussions, identifying and prioritizing enhancements and opportunities that strengthen Happen Bank's value proposition, revenue growth, and market share.
• Provide strategic leadership and expertise across the broader sales organization, helping teams pursue complex opportunities and improve business development effectiveness.

• 10+ years of B2B sales or business development experience, including experience across inside and outside sales environments.
• Bachelor's degree or higher in a related field; or equivalent combination of education and work experience.
• 5+ years of National Account sales experience with demonstrated success managing complex enterprise relationships.
• Proven track record of delivering revenue growth through both new business acquisition and organic account expansion.
• Strong strategic and analytical capabilities with the ability to identify market opportunities, prioritize high-impact opportunities, and translate insights into action.
• Strong commercial judgment and experience navigating complex enterprise sales cycles, negotiations, and partnership agreements.
• Ability to build trusted relationships and influence stakeholders at all levels of an organization, including senior and executive decision-makers.
• Excellent written, verbal, negotiation, and presentation skills.
• Ability to operate effectively across cross-functional…