Director of Sales & Marketing

Doubletree Pikesville, 1726 Reisterstown Rd, Pikesville, Maryland, United States of America

At OTH Hotels Resorts, our team is our number one asset. We strive to create a safe, positive, uplifting work environment for all and a culture that ignites a long-term career passion for hospitality and service. Our shared purpose is to be the Heart of Hospitality in the lives of our team members, guests, owners, partners, and communities.

Director of Sales and Marketing

Property

Sales and Marketing

Double Tree Pikesville

Exempt

General Manager

As the Director of Sales and Marketing, you will be responsible for leading the property’s commercial strategy and execution across proactive and reactive sales, business development, local marketing, and customer relationship management in order to grow revenue, strengthen market share, and support profitable performance. You will align sales and marketing activity with the property’s business plan, brand strategy, and ownership goals while ensuring a strong customer experience from prospecting through turnover and delivery.

You will manage daily, weekly, and monthly commercial processes related to account planning, sales prospecting, booking pace, pipeline management, marketing activation, competitive analysis, forecasting support, and team leadership. You will recommend and implement strategic and procedural improvements that align with OTH Hotels Resorts’ vision, support revenue growth, and enhance collaboration with operations, revenue management, finance, and event or catering teams, as applicable.

Success in this role is measured through commercial outcomes (revenue vs. budget, pace, conversion), responsiveness and proposal quality, and the long-term retention and satisfaction of clients and repeat planners.

• Advocates the Open Door Policy by assisting the property’s leadership through clear, calm and direct oral and/or written communication, in accordance with the guidelines established by OTH Hotels Resorts.
• Leads the group and catering commercial strategy, including annual revenue planning, monthly re-forecasting, and weekly sales pacing reviews to achieve budgeted goals.
• Owns the group and catering sales pipeline from lead intake through booking, execution handoff, and post-event follow-up to drive repeat business and referrals.
• Partners with Revenue Management and Operations to price, sell, and protect profitability (e.g., room block strategy, function space utilization, concessions, attrition/cancellation terms).
• Maintains accountability for maximizing revenue opportunities through upselling, packaging, and accurate forecasting for all booked events.
• Oversees and coaches the sales and catering team (if applicable), including goal setting, performance management, training, and professional development.
• Builds and maintains strong relationships with key planners, accounts, and community partners across relevant segments (corporate, association, social, SMERF, government—based on property strategy).
• Monitors competitor activity and market demand to adjust sales strategy, deployment, and segmentation plans.
• Perform special projects and other responsibilities as assigned.

• Establishes clear segment strategies (e.g., local corporate meetings, weddings/social, associations, sports, government) and defines account targeting plans and prospecting cadence.
• Develops value propositions and packages that align with client needs while supporting revenue and profit objectives.
• Maintains an active calendar of networking, industry events, client entertainment, and site inspections to build demand.
• Develop and execute the annual sales and…