Associate Director of Sales

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Full Time Grand View Lodge, Nisswa, MN, US

Salary Range: $75,000.00 To $90,000.00 Annually

Job Summary

Grand View Lodge is seeking a driven, relationship-focused Assistant Director of Sales to partner with our Director of Sales in leading the property's sales strategy across both group and leisure segments. This is a highly visible, high-impact role; you'll be actively prospecting and closing business, managing key accounts, mentoring the sales team, and helping shape the revenue trajectory of one of Minnesota's most iconic resort destinations.

If you thrive in a fast-paced hospitality environment, love building relationships, and have a proven track record of hitting and exceeding sales goals, this role is for you.

About Grand View Lodge & Cote Hospitality

For over 100 years, Cote Hospitality has crafted transformative guest experiences across world-class resorts and camps. At Grand View Lodge, that means exceptional wellness woven into a full resort lifestyle, golf, dining, events, and more, all grounded in our Cote Cares culture of belonging, respect, and shared purpose. We're invested in your growth here: this role comes with real opportunity to advance and expand your skills within our Sales department.

Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Partner with the Director of Sales to develop and execute sales strategies that drive revenue across group and leisure segments.
• Lead daily business review meetings and weekly sales meetings to ensure the sales team is prepared, aligned, and operating efficiently.
• Manage and grow a portfolio of key accounts across leisure and group markets, building long-term relationships that result in repeat business and referrals.
• Respond to and convert inbound group inquiries; preparing proposals, conducting site visits, negotiating contracts, and managing the full sales cycle from lead to close.
• Collaborate with the revenue management, catering, and operations teams to ensure seamless handoffs and outstanding event execution.
• Support and mentor sales team members, contributing to a culture of accountability, growth, and results.
• Represent Grand View Lodge at trade shows, sales missions, industry events, and client entertainment opportunities.
• Monitor market trends, competitive positioning, and booking pace; contribute insights and recommendations to the Director of Sales.
• Maintain accurate and up-to-date records in the property's sales CRM and contribute to monthly and quarterly reporting.
• Step into a leadership role in the absence of the Director of Sales, serving as the primary sales contact for the property.
• This is a resort hospitality role; availability on weekends, holidays, and extended hours during peak seasons and for key client events is required.
• This position is eligible for a sales incentive.
• Other duties as assigned.

What you bring:

• 3-5 years of hotel or resort sales experience, with a demonstrated track record of meeting and exceeding revenue goals.
• Experience across both group and leisure sales segments; you understand the distinct rhythms, buyers, and strategies each requires.
• Strong relationship-building skills; you're equally comfortable with a corporate meeting planner, a wedding client, and a golf group coordinator.
• Excellent written and verbal communication skills; your proposals, contracts, and client correspondence reflect the caliber of the property you represent.
• Proficiency in hotel sales CRM systems (Delphi, Salesforce, or similar) and Microsoft Office.
• A competitive,…