Trade Marketing Manager

Trade Marketing Manager, Far Niente Wine Estates

Far Niente Wine Estates is looking for a Trade Marketing Manager. This is an exciting opportunity for a commercially minded marketer who knows the wine business, understands the three-tier system, and thrives at the intersection of Brand Marketing, Sales, distributors and customers.

As our Trade Marketing Manager, you will serve as the primary Marketing partner to our Wholesale Sales organization, translating the strategy and positioning of the Far Niente Wine Estates portfolio into programs that drive distribution, visibility, trial and rate of sale across on- and off-premise channels.

• Translate annual brand strategies and commercial priorities into compelling trade programs that drive distribution, visibility and velocity.
• Develop customized programming for priority national and regional accounts, channels and selling occasions.

• Develop high-impact selling tools including presentations, sell sheets, selling stories, trade education materials, tasting tools and customer-specific presentations.
• Support distributor meetings, business reviews, new item launches, key account presentations and priority selling periods.

• Develop account- and retailer-specific point-of-sale materials, displays, menus, signage, shelf materials and other activation tools.
• Partner with Sales on programs designed to secure displays, features, menu placements, trial and increased visibility.
• Manage retailer-specific marketing programs and platforms, including shelf-edge and retail media opportunities.

We’re looking for someone who combines wine knowledge, commercial instincts, creativity and exceptional execution.

• 5+ years of experience in trade marketing, commercial marketing or a related role within the wine or beverage alcohol industry.
• Experience working directly with Sales organizations, distributors, national or regional accounts and retail customers.
• Strong understanding of the U.S. three-tier distribution system and on-premise, off-premise, independent and chain environments.
• Strong wine knowledge, including varietals, appellations, vintages, wine regions and the competitive landscape.
• Strong proficiency in Adobe Illustrator and Acrobat;
  InDesign and Photoshop experience is a plus. Strong PowerPoint and Excel capabilities.

This is a highly visible role with the opportunity to influence how the Far Niente Wine Estates portfolio shows up in markets, with distributors and at some of our most important customers across the country.

You’ll join a team where Marketing and Sales partnership matters, where strong ideas are expected to translate into strong execution, and where you’ll have the opportunity to help some of Napa Valley's most recognized luxury wine brands continue to grow.

Far Niente Wine Estates represents a legacy of excellence and stewardship that spans over 135 years, uniting the wines and vineyards under a single vision of artistry, integrity, and community. Founded in 1885 by John Benson with the construction of the iconic Far Niente stone winery in the heart of Napa Valley, the estate has expanded over the years, preserving its heritage while advancing the craft of winemaking through the vision and dedication of the dreamers and doers who have shaped the luxury wine industry.

In 1979, the Nickel family revitalized Far Niente, restoring its original grandeur and elevating it to an internationally renowned winery celebrated for Chardonnay and Cabernet Sauvignon in the heart of Oakville, California. Today, as stewards of more than 400 acres of premier Napa and Russian River…