BDC Representative

Parkway Ford Lincoln - Winston-Salem, NC
Income Potential: $40,000 - $85,000+ per year (uncapped)
At Parkway Ford, we’re looking for a motivated, competitive, and personable Business Development Representative (BDR) to join our team.

This is more than an hourly position. The harder you work, the more opportunities you have to earn.

We believe in recognizing the work our team puts in. That’s why ourBDR compensation plan offers several ways to earn and grow based on your individual and team performance.

• Competitive Hourly Pay + Commission
• Personal Bonuses Based on Units Set & Sold
• Team Performance Bonuses
• Weekend Bonuses
• Additional earning opportunities based on performance

Your effort matters here. The more appointments you set, the more opportunities you create and the more vehicles your customers purchase, the more you can earn.

You’ll be one of the first people our customers interact with. Your job is to connect with customers, create relationships, set quality appointments, and help move customers one step closer to purchasing a vehicle.

• Connecting with customers by phone, text, and email
• Responding to new internet leads
• Following up with previous customers and unsold opportunities
• Setting and confirming appointments
• Building relationships with potential buyers
• Helping customers take the next step toward purchasing a vehicle
• Working closely with our sales team

• Goal-oriented
• Comfortable talking to people
• Confident on the phone
• Self-motivated and driven
• Organized and consistent with follow-up
• Comfortable working in a fast-paced environment
• Reliable and accountable

If you’re satisfied with simply working your hours and collecting a paycheck, this may not be the position for you.

You don’t have to be a car expert to be successful here.

We’ll teach you the automotive side of the business. What we’re looking for is someone with the right attitude, work ethic, communication skills, and desire to succeed.

• Hourly Pay + Commission
• Personal Performance Bonuses
• Full Benefits Package (medical, dental, vision, 401k )
• PTO & Sick Leave
• Employee Discounts
• Career Advancement Opportunities

• Valid driver’s license with a clean driving record
• Ability to pass a background check and drug screening
• Strong communication and organizational skills
• Self-motivated and goal-oriented
• Ability to work independently and as part of a team