Foodservice Sales Manager

Location: Remote, (Travel ~12x per year)
Start Date: October 2026
Reports to: Director of Food service

Little Sesame is a fast growing DMV based CPG company built by a team of accomplished chefs who want to reimagine grocery store shelves and bring restaurant quality food into people's homes. We are focused on delivering high-quality, thoughtfully produced products to a broad national consumer base. Our team is built on a strong foundation of collaboration, accountability, and continuous improvement.

As we scale, we are committed to investing in our people and building systems that support long-term growth and operational excellence.

We are seeking a strategic, high-energy Food service Sales Manager to lead nationwide efforts to drive multi channel food service sales.

This is a hunter-style, operator-first sales role focused on engaging and activating specific accounts and end users; including restaurants, hospitality groups, campus dining, corporate food service, and institutional operators to build grassroots demand that pulls product through distribution.

This is an opportunity to play a key role in shaping the growth trajectory of a mission-driven, fast-growing brand by identifying influential operators, converting them into advocates, and building scalable demand across key U.S. markets.

Multi Channel Sales Strategy & Execution

Grow and execute our national food service development strategy focused on driving operator-level adoption to generate pull-through demand in key regions.

Identify, prioritize, and win target accounts across diverse segments: fast-casual and full-service restaurants, universities, K-12, tech campus dining, corporate cafeterias, healthcare, and hospitality.

Own the full sales cycle: lead generation, relationship building, sampling, product pitching, operator education, negotiation, and deal closing.

Strategically cluster wins by targeting anchor accounts and influential operators within key regions to build market presence and momentum.

Generate detailed weekly reports and sales forecasts to track pipeline development, market trends, and conversion performance.

Operator Engagement & Account Management

Cultivate strong relationships with chefs, F&B directors, GMs, culinary decision-makers, and purchasing teams to create loyal customers and brand advocates.

Serve as the primary point of contact for operator accounts, ensuring exceptional service and support post-close.

Conduct trainings, tastings, and field visits to support onboarding and drive repeat usage.

Deliver quarterly business reviews to food service team and leadership with key accounts to monitor product success and uncover expansion opportunities.

Drive growth with regional and national food service distributors (Sysco, US Foods, etc.) to ensure alignment, availability, and account support — with a focus on regional operating companies.

Facilitate demos, ridealongs, and promotional planning with distributor reps to increase velocity and adoption.

Industry Engagement & Brand Representation

Represent the brand at national and regional food shows, culinary events, and trade expos to generate leads and increase visibility.

Stay informed on competitive activity, category trends, and emerging menu opportunities.

Internal Collaboration & Cross-Functional Alignment

Work closely with marketing, operations, and R&D to tailor product positioning and support successful market execution.

Provide operator insights and feedback to inform product development, innovation, and go-to-market strategy.

Participate in sales meetings, product training, and collaborative planning sessions.

A self-motivated, entrepreneurial sales leader with deep knowledge of the U.S. food service ecosystem and a…