SVP Hospitality Sales

SONIFI is known around the world as the best guest technology provider in hospitality, and it’s all because of the people behind the technology. For more than 45 years, SONIFI has been where employees thrive on collaboration and curiosity, helping hotels solve challenges with patented innovations that shape technology experiences for staff, guests, and the best companies in the industry. For the next step in your career, it’s time to set a new standard with SONIFI.

We’re looking for a Senior Vice President of Hospitality Sales to be a pivotal force in driving SONIFI’s continued success and growth within the hospitality market. This executive leadership role will drive company growth and sales strategy execution, expand our market presence, acquire new customers, strengthen key client relationships, and drive retention and upgrades. The SVP will oversee all sales functions, including business development, account management, sales operations, and customer success, leading an organization of ~40 employees while continuously improving the sales function through its people, processes, tools, technology, and data.

You’ll lead SONIFI’s Hospitality Sales organization with responsibility for defining strategic direction and achieving the revenue and growth goals established by the board and executive team. You’ll have significant autonomy in determining how to manage the team and allocated resources while building collaborative relationships across SONIFI to align sales strategy with broader company objectives.

• Develop and implement a comprehensive sales strategy to achieve revenue goals and market share targets, primarily across North America and select international territories. Set clear objectives, identify key market opportunities, and develop tailored approaches to penetrate and expand within targeted regions while ensuring sales strategy remains aligned with SONIFI’s overall vision, goals, and business objectives.
• Lead, mentor, inspire, and develop a high-performing sales organization of ~40 employees. Foster excellence, accountability, engagement, and continuous improvement through effective leadership and coaching; enhance team skills and performance; recognize and provide feedback to employees; and create a positive, collaborative, inclusive, results-oriented environment that motivates team members to achieve their full potential while promoting integrity, ethical behavior, diversity, and innovation.
• Establish and maintain strategic relationships with major hotel brands, management and ownership groups, independent operators, and industry partners to drive growth and retention. Expand SONIFI’s presence by acquiring new customers, nurturing key client relationships, driving retention and upgrades, and pursuing opportunities in adjacent markets, including senior living.
• Collaborate closely with Marketing, Product Development, Operations, Support, and other cross-functional teams to integrate sales strategies with overall business goals and drive cohesive execution. Partner with Operations to ensure an exceptional customer experience throughout the sales and service delivery process while maintaining high levels of customer satisfaction.
• Closely understand and track hospitality market trends, competitor activity, customer needs, challenges, and emerging opportunities. Apply deep industry knowledge and intellectual curiosity to identify opportunities for growth and innovation, strengthen SONIFI’s competitive position, and help ensure sales strategies remain responsive to the market.
• Drive continuous improvement across the sales function by leveraging data, technology, analytics, processes, and tools to improve performance and efficiency. Implement best practices, streamline…