Parts Marketing Analyst

CLARK Material Handling Company, is a 100 year old company, and a global leader in the material handling and forklift industry. CLARK is seeking qualified candidates to join our team.

The Aftermarket Parts Marketing Analyst will primarily focus on identifying and developing sales and marketing opportunities to maximize aftermarket parts sales and margins for CLARK over the long term. This position will obtain data, analyze results of product and marketing initiatives to measure their effectiveness and formulate action plans to make adjustments/improvements in current and future aftermarket parts marketing initiatives.

• Create and manage new aftermarket parts sales program offerings; identify and implement enhancements to existing programs utilizing market, Aftermarket Regional Sales Managers and dealer feedback
• Define, plan and lead the implementation, coordination, and execution of all parts marketing activities including incentive and promotional programs/offerings including annual parts trips
• Benchmark, report and recommend market pricing/localization for various product types and commodities to maximize parts sales margins
• Prepare & present all necessary reports, presentations, analysis, trends and queries on program results and initiatives to Management (drop ship, FMP, Industrial Battery & Charger, etc.)
• Identify complementary product lines or existing product line expansion opportunities and make recommendations to Management within the scope of marketing strategies
• Meet with new and existing vendors/suppliers as necessary to improve processes and/or gain program feedback
• Provide dealer support for wholesale promotion programs
• Support the Aftermarket Regional Sales Managers in implementing labeling, identification & packaging strategies for CLARK OEM, Drop Ship & CLARK All Parts (all makes program) products
• Track competitive wholesale promotional activities to predict any competitive responses to CLARK activities
• Identify and build competitive intelligence on all major CLARK wholesale competitors
• Develop profiles of competitive wholesale marketing strategies as input to CLARK marketing strategy
• Assess dealer marketing capabilities and provide timely and relevant market intelligence/support to CLARK dealers
• Collaborate with and provide recommendations to the CLARK Aftermarket Regional Sales Managers (ARSM) for strategic planning on Merchandising, Marketing, Promotional programs and activities (weekly, monthly, yearly)
• Work with Marketing Personnel, Material Managers, ARSMs to prepare literature and/or manuals on Aftermarket programs
• Update Intranet and CRM material when necessary
• Assist and support Customer Service team when necessary
• Communicate and deliver products and mailings to dealerships when requested
• Conduct dealer surveys to identify future product interest
• Track and notify dealers on any promotion winners
• Assist CLARK dealers with vendor/supplier drop ship program inquiries
• Meet with vendors/suppliers along with Materials groups to discuss product/issues/programs
• Work with Pricing Specialists and Purchasing for large volume purchases for specific dealer initiatives
• Prepare Aftermarket presentations for dealer training and dealer meetings

Minimum Qualifications

• BA or BS in Business, Marketing or Economics or equivalent experience is preferred
• Must have prior experience managing and or selling aftermarket parts commodities, knowledge of CLARK and competitor aftermarket parts and general sales and market knowledge of the forklift and material handling industry is a plus
• Must be a problem solver with a proven track record of growing parts market share in the forklift or related industry
• Must be able to establish and maintain dealer account confidence.
• Must have proficient computer skills in…