VP of Sales - Bars

RAW Nutrition and BUM Energy are led by entrepreneur Dr. Domenic Iacovone, six-time Mr. Olympia Champion Chris Bumstead, and renowned bodybuilding coach Matt Jansen. RAW Nutrition has been recognized as the #1 fastest-growing sports nutrition company by Inc. 5000 and recently named Brand of the Year by both GNC and The Vitamin Shoppe.

Since its inception in 2019, every RAW Nutrition product has been made with premium, clean ingredients, free from unnecessary fillers and additives. RAW proudly carries the Informed-Sport certification, a mark of excellence that ensures our products are rigorously tested for prohibited substances and meet the highest standards of quality and safety.

We are a team of athletes, creators, and innovators driven by authenticity and the relentless pursuit of being better. Whether you’re behind the barbell, behind the camera, or behind the keyboard, you’ll be joining a culture that values grit, growth, and excellence.

Join us, and help build the future of sports nutrition!

We're searching for an elite sales executive to build one of the fastest-growing protein bar businesses in America. This role will report directly to Dom Iacovone, CEO of RAW Nutrition, and will own the commercial strategy for all protein bar sales across RAW Nutrition and MORE Nutrition. We don't need someone who knows how to manage a mature business. We need someone who knows how to create one.

This person should already have deep relationships with the buyers that matter — across Club, FDM, Mass, Convenience, Drug, Military, and Export.

You've helped build one of the leading brands in protein bars, functional bars, or better-for-you snacking/candy. This includes companies like:
Built, Barebells, David, Quest, RXBAR, ALOHA, ONE, Power Crunch, Robert Irvine, Pure Protein, Think!, KIND, Clif Builders, Perfect Bar, GoMacro, Health Warrior, Mars Wrigley, Hershey, Mondelez, or Ferrero.

You understand: category economics, retailer expectations, promotional planning, innovation strategy, velocity management, assortment optimization, and distribution expansion.

Most importantly, you know how to get products into doors and onto shelves — Club (Costco, Sam's, BJ's), Mass (Walmart, Target), Grocery (Kroger, Publix, Albertsons, H-E-B), Drug (CVS, Walgreens), and Convenience (7-Eleven, Circle K, Casey's, Wawa).

You will have complete responsibility for growing our Protein Foods business across North America, including:

• Building a commercial strategy from launch through national scale
• Winning new retail distribution across every major channel
• Designing the go-to-market architecture — direct vs. broker, distribution strategy (UNFI, KeHE, C&S, McLane, Core-Mark), and key account coverage model — then hiring and leading the team to execute it
• Developing annual customer plans
• Leading retailer negotiations
• Managing broker relationships
• Building the national sales organization
• Creating category growth strategies
• Driving retailer-specific innovation
• Managing customer P&Ls
• Working cross-functionally with Marketing, Supply Chain, Operations, and Product Development
• Helping determine which products should be built specifically for each retailer
• Becoming the face of our protein foods business with our largest customers

Within your first 24 months, you will have:

• Expanded national distribution dramatically
• Secured meaningful wins across Club, FDM, Convenience, and Mass
• Built strategic partnerships with top retailers
• Increased velocities across key accounts
• Established RAW Nutrition as one of the fastest-growing protein food suppliers in North America
• Built a high-performance sales organization capable of supporting a nine-figure business