Senior Sales Enablement Manager, SMB & Mid-Market

About the Role:

Fetch is investing in dedicated enablement support for two important growth segments:
Mid-Market, an established and rapidly expanding business, and SMB, a new business that is being built from the ground up.

We are seeking a Sales Enablement Manager to serve as the embedded enablement partner for both teams. This role will simplify how sellers understand and sell Fetch's packages, build and maintain segment-specific onboarding and playbooks, and create a repeatable go-to-market motion that helps new and existing sellers become productive faster.

This is a builder role for someone who can move between strategy and execution diagnosing what is getting in the way of performance, translating complex offerings into practical sales guidance, and partnering closely with leaders and managers to reinforce the right behaviors in the flow of work.

Reporting to the Director of Sales Enablement, this role will partner closely with the Director to translate the overall Sales Enablement strategy into an SMB and Mid-Market-specific roadmap. They will also work closely with a Sales Enablement Manager peer who leads broader programs and supports Fetch’s other verticals. Together, the team will preserve a consistent company-wide approach while ensuring MM and SMB needs are considered early and reflected wherever the sales motion requires a different approach.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

• Serve as the primary enablement partner to SMB and Mid-Market Sales leaders, aligning priorities and enablement roadmaps to each segment's goals, seller needs, and stage of maturity.
• Build and operationalize a clear, repeatable SMB sales motion while continuously evolving the Mid-Market motion as the team and opportunity set grow.
• Translate business priorities into the processes, skills, messaging, tools, and reinforcement sellers need to execute consistently.
• Use seller feedback, call insights, pipeline data, and performance trends to identify the highest-impact skill, process, and content gaps.

• Take ownership of the customized Mid-Market onboarding already in development and continuously improve the end-to-end ramp experience for MM and future SMB sellers.
• Build and maintain distinct learning paths for Mid-Market Growth, Mid-Market New Business, and future SMB roles, incorporating segment- and role-specific training, practice, certifications, and manager-led reinforcement.
• Adapt shared onboarding content where the MM/SMB motion differs—for example, cold outreach and discovery for new business, segment-specific package details, and more accessible entry points.
• Partner with frontline managers to define readiness expectations and ensure a consistent handoff from formal onboarding into in-role coaching.
• Track time-to-readiness and time-to-productivity, using results to improve the ramp experience and remove friction for new hires.

• Partner with GTM, Product Marketing, Sales, and Revenue Operations to simplify Fetch's products and packages into clear, sellable solutions for SMB and Mid-Market customers.
• Own the creation and ongoing maintenance of every required MM/SMB version of broader training, package guidance, pitch decks, playbooks, talk tracks, and seller tools.
• Translate shared offerings into the right MM/SMB execution—including package variances and more accessible entry levels, cold-outreach and new-business discovery motions, segment-relevant positioning, and role-specific pitch guidance.
• Build practical segment playbooks that include buyer needs, outreach and discovery guidance, positioning, talk tracks, package…