Business Development Representative

Posted Tuesday, August 25, 2026 at 5:00 AM | Expires Saturday, September 26, 2026 at 4:59 AM

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand prom ise - Makes Work Life Better ™ - Reflects our co mmitment to employees, customers, partners and communities globally.

The Business Development Representative 1 (BDR) is a critical role and extension of our direct sales force. The BDR 1 is a Mid level position with 1-3 years experience. The BDR 1 is responsible for generating Sales qualified leads from scratch. The BDR 1 is Regionally focused and is responsible for initiating conversations with decision makers that result in a scheduled meeting with a member of the Dayforce Sales team or attendance at a Dayforce sponsored event.

The BDR 1 is responsible for creating appointments for Dayforce direct sales team through daily outbound cold calling, as well as targeted telephone, email, webinar, social media, face to face event and tradeshow initiatives. The BDR 1 should communicate effectively in both written and oral form; maintain attention and actively listens to others' ideas and thoughts; and possess organization skills needed to accomplish daily work goals.

Documenting and tracking activity in our CRM system and using our marketing automation tools are integral to this job. A key to being successful is the ability to contact prospects and make a good connection that results in an appointment to meet with Dayforce. Some travel may be required for corporate and sales team meetings.

T his posting represents an ongoing opportunity within our organization. While there may not be an active vacancy at this time, we encourage interested candidates to apply. Applications will be reviewed periodically and retained for future openings.

• Build rapport via telephone, social media and email over a long term, multi-touch, nurturing approach.
• Partner with 1-3 Sales Reps to strategically target accounts in vertical specific territory and identify potential opportunities for Dayforce’s solutions that meet specific sales qualification criteria.
• Multi-tasking skills are critical to manage calendar, campaigns, timely follow-up and engagement with Sales Reps
• Ability to assess current prospecting approach, determine if working/not working and adjust strategy to course correct for success is important. Adjust behavior for success.
• Grasp and relay our value and competitive advantages in conversation and email communication with prospects by highlighting our differentiators without mention of our competitors by name.
• Understand targeted prospect’s Human Capital Management needs. New hires will be trained on current Dayforce products, processes, industry trends and any relevant skills needed for the role.
• Consistently leverage CRM, social media, and automation tools/processes to find opportunities and capture market share via a systematic and disciplined approach.
• Gather key information to update  CRM and assign a nurture path strategy.
• Leverage marketing automation tool, Marketo, and support lead generation efforts driven by campaigns, direct mail, trade shows, social media, face to face events, and webinars to engage prospects in discussions about Dayforce.
• Follow standard operating procedures to capture all relevant information in  to track first call appointments and follow-up activity.
• Daily activities will…