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VP Sales, Fashion Events

Job in Northern, Floyd County, Kentucky, USA
Listing for: SmartRecruiters, Inc.
Full Time position
Listed on 2026-09-27
Job specializations:
  • Sales
    Client Relationship Management, Business Development, Director of Sales
Salary/Wage Range or Industry Benchmark: 175000 - 190000 USD Yearly USD 175000.00 190000.00 YEAR
Job Description & How to Apply Below

Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description

We are seeking a dynamic and results-driven
Vice President, Sales
to lead strategic growth initiatives, drive market expansion, and achieve revenue targets across exhibitions, events & media. This role combines leadership in business development, account management, and sales strategy, with overall accountability for the business unit's revenue performance. The ideal candidate will have a proven ability to build high-performing teams, foster strategic partnerships, and maintain deep industry relationships, while ensuring the delivery of the agreed sales and financial revenue plan.

Key Responsibilities Strategic Leadership & Business Development
  • Develop and execute business development strategies aligned with company objectives and long-term growth ambitions
  • Identify and launch new market opportunities domestically and internationally to drive sustainable revenue growth
  • Leverage customer insights and market intelligence to refine strategies targeting key demographics, verticals, and emerging segments
  • Collaborate with Marketing to design and execute integrated campaigns for customer acquisition, retention, and engagement
Revenue Accountability
  • Take full ownership of revenue performance, ensuring delivery of the agreed sales and financial revenue plan
  • Monitor and manage revenue streams to maximize profitability
  • Prepare detailed revenue reports, forecasts, and performance analyses, providing actionable insights to senior leadership
  • Identify revenue risks and opportunities early, implementing corrective actions to maintain trajectory
  • Lead, mentor, and manage Heads of Sales, Sales Directors, Managers, and Representatives through transparent, data-driven leadership
  • Foster a culture of open communication where wins are celebrated publicly and challenges are addressed directly with empathy and solutions-focused dialogue
  • Conduct regular 1:1 meetings that combine performance data with coaching conversations, creating clarity on expectations and pathways to success
  • Use metrics and insights to identify performance gaps early, working collaboratively with team members to develop actionable improvement plans
  • Make decisive talent decisions including hiring, promotion, and performance management, always grounded in objective data and delivered with respect
  • Recognize and reward excellence visibly, while addressing underperformance promptly through honest, constructive feedback supported by clear evidence
Market Expansion & Relationship Building
  • Build and maintain deep relationships with key stakeholders, industry partners, and C-level decision-makers
  • Represent the company at industry events, partnership meetings, and networking opportunities
  • Organize quarterly high-level meetings with key customers to understand evolving needs and create tailored solutions
  • Stay ahead of industry trends and competitive dynamics to proactively adjust sales strategies
  • Oversee sales pipeline management, budgets, forecasting accuracy, and CRM data integrity (Salesforce preferred)
  • Develop and execute sales strategies across diverse product categories, market segments, and customer types
  • Lead sales campaign execution, including targeting, pipeline development, deal closing, and performance reporting
  • Define individual quotas, develop competitive compensation plans, and ensure accurate reporting of sales performance metrics
Customer Focus & Account Growth
  • Meet regularly with key customers to assess needs, strengthen relationships, and identify expansion opportunities
  • Drive retention and growth through strategic cross-selling, upselling, and rebooking strategies
  • Focus on acquiring large key accounts and expanding customer reach through proactive new business development
  • Champion customer success by ensuring seamless delivery and exceptional service across all touchpoints
  • Build an effective sales culture across the business, fostering collaboration with other functions
  • Maintain open communication with internal stakeholders to share customer insights and…
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