Director, Commercial Sales

Reporting to the VP, Commercial Acquisition & Retention, the Director of Commercial Sales, is responsible for leading the U.S. sales organization and delivering profitable, sustainable growth through new customer acquisition, market-share expansion, and disciplined sales execution.

Leading six sales teams across the U.S. business, the Director will establish a high-performance sales culture focused on identifying and capturing high-value growth opportunities, increasing competitive wins, improving sales productivity, and consistently delivering against acquisition, volume, and margin targets.

This leader will translate the company’s commercial strategy into clear market-level priorities and ensure sales teams have the leadership, coaching, tools, pipeline discipline, and accountability required to win in the marketplace and accelerate organic growth.

• Lead, coach, develop, and hold accountable six sales teams responsible for new customer acquisition and market-share growth.
• Develop and execute the U.S. sales strategy with a clear focus on profitable organic growth and competitive takeaways.
• Establish clear acquisition, volume, revenue, margin, pipeline, and market-share objectives across each sales team and market.
• Create a consistent operating rhythm that converts strategy into measurable field-level execution.
• Build executive-level relationships with strategic customers, prospects, industry partners, and key market stakeholders to create new growth opportunities and strengthen Superior's position in priority markets
• Champion Superior Propane's safety culture and ensure commercial practices align with company policies, regulatory requirements, industry standards, and the highest standards of business integrity.

• Build a strong acquisition-first sales culture that proactively targets competitive accounts and underserved market opportunities.
• Increase commercial intensity around prospecting, opportunity creation, competitive displacement, and closing
• Personally engage in significant strategic opportunities and help teams successfully navigate complex or high-value customer acquisitions

• Establish consistent KPIs and performance expectations across the U.S. sales organization.
• Use data and market insights to identify performance gaps, emerging opportunities, and areas requiring intervention.
• Drive rigorous CRM adoption (Salesforce), pipeline visibility, forecasting accuracy, and sales activity management.

• Build, develop, and retain a high-performing team of sales leaders and sales professionals.
• Create a culture characterized by ambition, accountability, customer focus, speed, collaboration, and a strong will to win.

• Partner closely with Operations, Delivery/Service, Pricing, Marketing Finance, Customer Experience, and other commercial functions to remove barriers to growth.
• Champion new commercial initiatives and go-to-market strategies that expand the company’s addressable market.

• Bachelor's degree in Business, Marketing, or related discipline preferred, or equivalent combination of education and experience.
• 10+ years of progressive sales and commercial leadership experience, including significant experience leading multi-market or geographically dispersed sales organizations.
• Demonstrated track record of delivering substantial new customer acquisition and market-share growth.
• Experience operating in a competitive, field-based B2B sales environment
• Proven ability to lead leaders and build high-performing sales teams.
• Strong experience developing and executing regional or national sales strategies.
• Legal Authorization to…