Vice President of Sales

White Hat Industrial is building the industry's most trusted institutional portfolio restoration platform. We help institutional and multi-site commercial real estate organizations transform roof restoration from a one-time decision into a repeatable portfolio management strategy that reduces capital costs, improves asset performance, and eliminates unnecessary waste on anational scale.

Over the last 10+ years, we have delivered significant growth to our customers nationwide. We're not fixing a broken model, we're scaling a new and proven one, and this role is one of the leadership hires that gets us there.

Your job is to turn the White Hat Industrial sales organization into a system: a documented, coachable, repeatable sales process that a growing team can execute with consistency, without losing the relationship-led selling that built this company's reputation with institutional and portfolio-based commercial real estate clients.

This is a builder's role. You'll inherit an existing sales process, real pipeline, and a company with significant room to run, but the sales organization, the coaching cadence, and the CRM discipline are yours to build.

• Sales Strategy & Execution — Lead the sales process (Prospecting through Program Development) and drive it toward our target revenue mix, focusing on our primary market first and supporting markets second.
• Team Building — Recruit, hire, and onboard Business Development talent; build the coaching, forecast, and accountability rhythm the team runs on.
• Process & Systems — Document entry/exit criteria for every stage of the sales process and build the CRM stage-gates, forecast cadence, and win/loss review that make it measurable.
• Major Accounts — Hold executive-level relationships with our most important Enterprise and institutional portfolio accounts.
• Go-to-Market Execution — Partner with marketing to lock revenue-mix targets, build territory and account plans, and align messaging to the buyer's journey.
• Cross-Functional Leadership — Work closely with the President and operations, to ensure a clean handoff from new-logo acquisition through delivery and portfolio management.

• Two Business Development hires recruited, onboarded, and productive.
• A documented, CRM-enforced sales process with clear stage-gates.
• A running weekly forecast and win/loss review cadence.
• Revenue-mix targets executed against the company's expansion-to-new-logo model.

• 10–15+ years of sales experience, with meaningful time leading a sales organization, not just carrying your own number.
• Commercial roofing, construction, or building-materials sales background strongly preferred; B2B/institutional sales required.
• A track record of building sales process and CRM discipline, not just working inside someone else's.
• Experience with real estate holding companies, institutional investors, and real estate private equity groups, institutional owners, or other portfolio-level buyers is a strong plus.
• Willingness to travel nationally to develop and protect key accounts.
• Bachelor's degree preferred; equivalent experience will be considered.

Applicants in Dayton, OH and Indianapolis, IN will be considered. This is a hybrid position.

White Hat Industrial is an equal opportunity employer.