Director of Sales
Listed on 2026-09-29
-
Sales
Director of Sales
Comprehensive healthcare plans designed to meet the needs of individuals and families of all sizes.
Coverage that helps keep your smile bright and your vision clear.
PTO Upon HireEnjoy paid time off from day one to support your work-life balance.
401K Matching ProgramBuild your future with our competitive retirement savings plan and employer match.
Grow with us through career development and promotion opportunities.
Pride in who we are and what we do. Dedication to customers and their needs. Striving to be the one people turn to for their transportation needs. Family — shops helping each other take care of the customer.”Julie | Hogan Employee
Our Culture in ActionWith over 105 years of business experience and a family-oriented approach to managing relationships, we foster a culture of care, integrity and trust with our employees, customers and partners.
Open PositionsView all open Hogan careers and start exploring which career path might be the best fit for you.
Join the Hogan team in Lakeland, FL
! The Director of Sales is a strategic leadership role responsible for optimizing and enabling the performance of the sales organization. This position oversees the design and implementation of scalable processes, tools, and reporting frameworks that enhance sales productivity, forecasting accuracy, and organizational alignment. The Director of Sales partners closely with Operations, Procurement, Finance, and other key stakeholders to drive data-driven decision-making and support business growth.
The ideal candidate combines analytical expertise with a deep understanding of truck leasing and rental sales systems, strategy, and performance management, fostering a culture of accountability and continuous improvement.
Essential Duties and Responsibilities
- Partners with Sales Leadership to define, develop, and execute sales strategies, territory design, and quota planning.
- Leads annual sales planning processes, including forecasting, headcount allocation, and performance budgeting.
- Collaborates with executive leadership to align sales goals with overall company objectives.
- Designs and manage Rental and Sales incentive compensation programs, including commission structures, tracking, and analysis.
- Develops and maintain dashboards and KPIs to measure individual and team performance for Rental, Lease, and Sales.
- Monitors performance trends, provide insights, and recommend actions to drive accountability and continuous improvement.
- Identifies, documents, and implement best practices that enhance sales efficiency and effectiveness.
- Standardize sales workflows and ensure consistency through the use of digital tools such as Docu Ware and Docu Sign.
- Continuously assesses and refines sales processes to improve scalability, transparency, and customer experience.
- Oversees the administration, optimization, and adoption of Salesforce CRM and other sales technology platforms, including Geo Tab, Rig Dig, and related systems.
- Ensures data accuracy, reporting reliability, and system integrity across the sales organization.
- Leads onboarding and ongoing training initiatives to ensure team proficiency with sales systems an serves as a key liaison between Sales and departments such as Marketing, Finance, Procurement, and Credit to align go-to-market strategies and performance goals.
- Partners with Sales Enablement to ensure teams have the tools, insights, and resources needed to achieve sales objectives.
- Facilitates strong communication between field sales teams and internal…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).