Internet Manager/Acquisition Manager
Listed on 2026-10-03
-
Sales
Automotive Sales, CRM Systems & Management
Sales / Business Development Center (BDC)
REPORTS TO:
Sales
Manager STATUS:
Full-Time CLASSIFICATION:
Exempt
POSITION SUMMARY:
We are seeking a high-energy, results-driven Internet & Acquisition Manager to lead our digital sales and vehicle acquisition strategies. In this dual-focused role, you will be responsible for maximizing online lead conversion, driving showroom traffic, working service conversions, and proactively sourcing pre-owned vehicle inventory through our CRM.
The ideal candidate possesses a deep understanding of automotive CRM systems, digital marketing, and the process of evaluating, negotiating, and purchasing vehicles directly from the public.
- Inventory Acquisition: Actively identify, engage, and negotiate with service guests and prior guests in our CRM to purchase high-quality pre-owned inventory. Manage the appraisal pipeline from digital valuation to physical inspection and acquisition close.
- Process & Accountability: Implement standardized digital sales workflows. Be accountable for strict key performance indicators (KPIs), including appointment set rates, show rates, and closing percentages.
- Digital Merchandising: Regularly inspect desktop and mobile website layouts for accuracy, checking that vehicle photos, pricing, specials, and descriptions are optimized for conversion.
- Market Analysis: Performance weekly mystery shopping of competitors to benchmark lead handling times, pricing strategies, and acquisition offers.
- Cross-Department
Collaboration:
Partner directly with the New and Used Vehicle Sales Managers to align acquisition strategies with current inventory gaps and market demand.
- Management
Experience:
Minimum of 1 year of Automotive Sales Manager experience is strictly required. - Industry
Experience:
Minimum of 2 years of automotive retail experience, with a proven track record in Internet Sales , BDC Management, or Vehicle Acquisition. - Technical
Skills:
Proficiency in automotive CRM software (specifically CDK/eLead) and standard inventory valuation tools (vAuto, KBB ) is highly preferred. Strong competence in Microsoft Office Suite.
Communication: Exceptional verbal and written communication skills with the ability to build immediate rapport with online clients and private sellers.
Lead Management & Conversion: Oversee the daily operations of incoming internet leads, ensuring 100% compliance with response time and quality playbooks. Monitor communication across phone, email, text, and chat.
COMPETENCIES,PREFERRED KNOWLEDGE, SKILLS, ABILITIES:Problem resolution skills to realize excellence in all facets of the business.
Respectful embrace of digital retailing, technology utilizationandcustomer service.
Verbal, written and digital communication skills are preferred.
Tenacity and persistence is essential.
Extensive walking,climbing of stairs,driving vehicles,occasional lifting (
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