Business Development Associate

American Plating Power (APP) is a leading provider of industrial power supply solutions for electroplating, anodizing, metal finishing, electronics manufacturing, and other demanding industrial applications. APP provides a broad range of DC, SCR, switch-mode, pulse, reverse-pulse, variable transformer, high-voltage, and specialized anodizing/color power systems. Our equipment is designed for demanding production environments where reliability, precision, efficiency, and responsive technical support are critical.

Our customers rely on APP not simply for equipment, but for solutions to complex power and process requirements.

American Plating Power is seeking a Business Development Associate to help expand the company’s customer base and strengthen relationships throughout the industrial manufacturing and surface-finishing markets. This position is designed for an energetic individual who enjoys building relationships, identifying opportunities, communicating with customers, and learning technical products and applications. The Business Development Associate will work closely with APP’s sales engineers, management, applications engineering, and customer service teams to identify prospective customers, qualify opportunities, maintain an active sales pipeline, and help move opportunities from initial contact through the sales process.

The successful candidate will become knowledgeable about APP’s products and the industries we serve and will develop the ability to recognize customer needs and connect those needs with appropriate APP solutions.

Business Development & Lead Generation

• Identify and develop new business opportunities within targeted industries and geographic markets.
• Research prospective customers, manufacturers, OEMs, engineering firms, and other potential business partners.
• Develop and maintain targeted prospect lists.
• Conduct outbound prospecting through phone, email, Linked In, industry databases, and other appropriate channels.
• Follow up promptly on inbound inquiries, website leads, trade-show contacts, referrals, and other opportunities.
• Qualify prospects based on application, equipment requirements, timing, budget, decision-making structure, and potential fit.
• Schedule introductory meetings and technical discussions between qualified prospects and APP sales/engineering personnel.
• Maintain consistent follow-up with prospects throughout the sales cycle.

Customer & Relationship Development

• Establish professional relationships with prospective and existing customers.
• Develop an understanding of customer operations, manufacturing processes, and power supply requirements.
• Maintain regular communication with prospects and customers to identify new projects and opportunities.
• Provide responsive and professional customer service.
• Identify opportunities for additional equipment, upgrades, replacement systems, service, spare parts, and other APP offerings.
• Help maintain long-term customer relationships rather than focusing solely on individual transactions.

Market Development

• Research target industries and identify companies with potential applications for APP products.
• Monitor industry trends, customer activity, competitive products, and emerging applications.
• Identify new market segments and geographic opportunities for APP.
• Research companies experiencing expansion, new production lines, equipment upgrades, plant construction, or other events that could create demand for industrial power equipment.
• Develop market intelligence that can be shared with APP’s sales and management teams.
• Work closely with Sales Engineers and management to develop qualified opportunities.
• Assist with preparation of proposals, quotations, presentations, and…