Vice President Sales & Marketing

This is an exceptional opportunity for a commercially driven leader who has built their career within large, structured organisations and is now looking for something more entrepreneurial, agile, and personally rewarding.

Our client is a highly regarded founder-led premium consumer goods business with an established international presence, strong brand equity, and ambitious plans for future growth. The company has reached an exciting stage in its evolution and is creating a new Vice President Sales & Marketing role to help unlock the next phase of development.

Reporting directly to the owner and founder, this role offers the chance to influence every aspect of the commercial agenda. You'll have genuine autonomy, a direct voice at the decision‑making table, and the opportunity to see your ideas translated into action without layers of bureaucracy or complex corporate structures.

For experienced leaders who enjoy building, creating, and making an impact, this represents the kind of role that rarely comes to market.

Many senior commercial leaders reach a point where they become frustrated by slow decision‑making, matrix organisations, internal politics, and the distance between strategy and execution.

This role offers a genuine alternative.

You will join a successful family‑owned business where decisions happen quickly, leadership is visible, and individual contribution has a direct impact on business performance.

The owner remains deeply passionate about the brand, innovation, and long‑term vision, and is looking for a trusted commercial partner who can take ownership of the day‑to‑day commercial operation while helping shape the future direction of the company.

This is an opportunity to utilise the full breadth of your leadership experience across sales, commercial strategy, route‑to‑market, people development, customer engagement, and marketing execution in a highly entrepreneurial environment.

As Vice President Sales & Marketing, you will have overall responsibility for driving sustainable commercial growth across domestic and international markets.

Working closely with the owner, you will translate strategic ambitions into practical execution, ensuring strong performance across sales, marketing, and customer‑facing functions.

• Lead the overall commercial strategy and growth agenda.
• Translate business objectives into actionable sales plans and market initiatives.
• Drive profitable growth across customers, channels, and geographies.
• Identify new opportunities for market expansion and brand development.
• Develop plans to accelerate performance in underdeveloped or underperforming areas of the business.

• Lead and develop a high‑performing sales organisation.
• Build a culture of accountability, ownership, and performance.
• Establish clear KPIs, reporting structures, and performance metrics.
• Coach and develop commercial leaders and future talent.

• Partner closely with the owner on brand direction and strategic priorities.
• Ensure successful delivery and execution of all marketing initiatives.
• Align marketing activity with commercial objectives and growth ambitions.
• Enhance organisational capability through talent development and recruitment where required.

• Build and strengthen key customer and partner relationships.
• Represent the business with senior stakeholders across the industry.
• Serve as a trusted ambassador for the company and its brands.

We are especially interested in candidates coming from premium, lifestyle‑led consumer sectors where…