Director of App & Web Development

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Headquartered in Birmingham, Alabama, Moultrie ( ) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring.

We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.

We are guided by the following principles: Customer Obsession.;
Excellence is the Standard.;
Bias for Action.;
Act Boldly.;
Deliver Results.;
Hire and Develop the Best.;
Be Curious and Learn.;
Win as a Team

The Director of App Development owns the quality, evolution, and long-term vision of the software applications and web-based services that our customers use every day. This is the role that customers — and app store ratings — will hold accountable. It is a role defined by craft, judgment, and a genuine obsession with delivering experiences that delight.

This is not a straightforward leadership role. It carries three compounding challenges that require a rare combination of technical depth, strategic clarity, and execution discipline:

• Platform evolution:
  Our current apps are built on Microsoft MAUI (and Sync Fusion), a cross-platform framework that has enabled development speed but may be limiting the quality ceiling we can reach. This role will lead an honest, first-principles evaluation of our platform strategy — including whether native iOS and Android development is the right path — and own the decision and transition plan that follows.
• Parallel-track development:
  Over the next two years, this role must simultaneously maintain and improve our existing app while prototyping and building a next-generation experience. Both tracks matter. Neither can be sacrificed for the other.
• Web expansion:
  We are in the early stages of delivering our app services via web. This role owns that effort alongside mobile — building web features and services that meet the same quality bar as the apps our customers already know.

The right candidate has navigated platform transitions before, knows what great mobile and web experiences look like from the inside, and leads teams to produce work they are proud of.

• Recruit, develop, and retain a team of ~20 high-performing software engineers across mobile and web.
• Instill high standards — technically, professionally, and in terms of customer empathy — and challenge the team to reach its potential.
• Build a team culture where quality is a source of pride, not a tax on velocity.
• Manage 3–4 direct reports; invest in their growth as engineering leaders.

Technical Leadership

• Make sound, data-informed, and defensible technical decisions — especially on high-stakes questions like platform strategy and architectural direction.
• Lead the honest evaluation of our current MAUI-based approach: assess its long-term viability, model the cost and benefit of alternatives (including native development), and bring a clear recommendation with a credible transition plan.
• Guide the team to optimize for technical excellence and customer delight — even when that means making harder choices.
• Stay close enough to the work to ask the right questions, spot risks early, and maintain credibility with your engineers. Get your hands dirty strategically when and where it matters most.

Platform Strategy & First-Principles Thinking

• Do not accept the limitations of the current app as permanent. Evaluate development tools, frameworks, and approaches based on what delivers the best customer experience — not what is most convenient or already in place.
• Own the platform decision for mobile (cross-platform vs. native) and web — and build the roadmap that gets us there without abandoning current customers.
• Bring structure and rigor to technology decisions: document the rationale, model the tradeoffs, and build organizational confidence in the path forward.
• Maintain and continuously improve the existing app — fixing bugs, improving performance, and shipping features that…