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Founding Developer Relations Lead

Job in Northern, Floyd County, Kentucky, USA
Listing for: Workman Labs
Full Time position
Listed on 2026-09-18
Job specializations:
  • Software Development
Salary/Wage Range or Industry Benchmark: 220000 - 270000 USD Yearly USD 220000.00 270000.00 YEAR
Job Description & How to Apply Below
Location: Northern

Runway is hiring its first developer relations lead to build a creative developer community around the Runway API: content, demos, events, and carrying developer feedback back into the product.

$220,000 – $270,000 / yr

Location

Remote (US)

Remote

Seniority

Lead

Compared with 37 other Go To Market roles:
Common across similar roles Unique to this role

What you'll do
  • Produce Content That Gets Developers Building Produce high-quality tutorials, demos, sample repos, and technical walkthroughs that showcase what's possible with media models
  • Own social and X content strategy for the developer audience - rapid demos, creative experiments, prompting tips, and technical threads Common
  • Run regular developer communications including email newsletters, change logs, and recurring developer office hours Unique
  • Prototype creative, targeted content that meets developers where they are
  • Build & Energize the Creative Developer Community Lead hackathons, sponsor ships, and developer events end-to-end - from concept and logistics to execution and follow-through
  • Build and nurture a community of creative technologists, researchers, and developers pushing the boundaries of generative video and image
  • Represent Runway at conferences, meetups, and online communities; be a recognizable and trusted presence in the generative AI developer ecosystem
  • Surface developer sentiment, emerging use cases, and market signals back to internal teams to inform product direction Common
  • Optimize the Developer Funnel.

    Optimize the full developer funnel from awareness to activation; drive adoption and engagement across our Runway Dev user base with a structured, data-informed engagement strategy
  • Partner with product & design to create onboarding experiences that get developers from zero to their first successful API build in minutes
  • Identify high-potential developers through usage and spend signals and route them into the right engagement tracks
  • Track, analyze, and report on developer funnel metrics and API engagement using BI tools and data
  • Champion Developers Internally Serve as the primary point of contact for the developer community; be genuinely accessible, responsive, and useful Unique
  • Build a tight, structured feedback loop between developers and the Product and Engineering teams - surface trends, flag blockers, and advocate for developer needs
  • Partner with Marketing and GTM to create developer-focused activation campaigns that resonate with a technical, creative audience Common
  • Define and track success metrics tied to developer activation, API engagement, and community growth
What you'll need
  • 5+ years in developer relations, developer advocacy, or a highly technical, community-facing role; ideally within AI/ML, creative tech, or a research-adjacent organization Common
  • Deep, hands-on familiarity with generative video and image models; you've built with them, you experiment constantly, and you follow this space closely
  • Comfort operating in a startup environment. You've built programs, communities, or developer motions from scratch and know how to create structure and momentum without a playbook to follow.
  • Strong engineering fundamentals: you can build demos independently, debug API integrations, and speak credibly with technical audiences
  • A genuine creative sensibility - you understand the needs of designers, filmmakers, and creative technologists, not just traditional software engineers, and you move fluidly between those worlds
  • Proven track record of driving developer community growth and API adoption with measurable outcomes
  • Experience producing developer-facing content across formats: documentation, video demos, short-form social, and live technical presentations
  • Deep enthusiasm for generative AI; you stay close to the technology, build with it, and have a strong point of view on where it's going
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