First Line Sales Manager – R&I

First Line Sales Manager – R&I

AstraZeneca is a global, science‑led, patient‑focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. Join a high‑performing team empowered to cut through the noise and drive real change.

AstraZeneca is experiencing a significant transformation in Saudi Arabia, driven by a commitment to advancing healthcare, innovation, and sustainable growth. The company is investing in talent, digital solutions, and new ways of working to enhance patient outcomes and reinforce its leadership.

The First Line Sales Manager (FLSM) coaches, leads, develops, and guides the sales team to improve performance and generate clinical demand for the brands. The FLSM manages individual territories, delivers sales results, and builds strategic relationships with Multi‑Disciplinary Teams, Decision‑Making Units, and other stakeholders to identify opportunities for AstraZeneca’s portfolio.

• Coach sales team members on patient‑centric selling capabilities, with coaching frequency determined by the SFE team.
• Communicate standard expectations from medical knowledge to customer management.
• Identify sales reps’ developmental level and adapt leadership style accordingly.
• Conduct multiple coaching sessions between calls, communicate the coaching plan, and gain commitment from Med Reps.
• Follow up to assess coaching intervention success and plan additional activities as needed.

• Contribute to the development of the sales recruitment strategy.
• Define candidate profile based on geography, education, language, background, etc.
• Select and assess Med Reps along with HR.
• Build a network of contacts to identify and target the best available sales people.
• Sell the company image and values as part of the recruiting process.

• Lead District Team to meet or exceed established sales forecasts and call execution goals.
• Seek needs of individual customers in district and set appropriate expectations and plans.
• Reward and recognize strong performance.
• Develop sales reps to enhance skills and advance to higher career levels.
• Proactively anticipate and address obstacles that may impede results.
• Comply with all regulations regarding interactions with healthcare professionals, distribution of samples, etc.

• Maintain close contact with KOLs and other key customers, including those with significant influence in purchasing decisions with major hospitals and institutions for the assigned products.

• Work collaboratively across functional areas, serving as a regional resource and leveraging expertise of others.
• Act as liaison between the sales force and other cross‑functional areas, persuading, convincing or motivating a targeted audience through collaboration and direct or indirect influence.

• Identify training needs or career development opportunities and work with HR and/or Training for appropriate interventions.
• Assess individual and team progress toward goals, and coach to improve via quarterly check‑ins.
• Identify early and accelerate development of top talent and provide appropriate development opportunities for future career progression.
• Demonstrate understanding of the sales career path and conduct career dialogues with reps, managing expectations and clarifying development potential and actions.
• Lead high‑performance team through proper performance management using IDP as a key tool.
• Work with individual sales reps to establish appropriate and challenging goals for each territory.
• Make informed business decisions by analyzing impacts, risks, and coach Med Reps on effective trade‑off decisions for maximum return.
• Monitor KPI achievement to ensure greatest overall impact on team and company results.

• Think strategically and make effective trade‑off decisions regarding resources to achieve optimal business results.
• Influence business partners on the development of sales goals based on…