Loyalty director

We are actively looking for a Loyalty & Partnerships Director to join our team.

Core Responsibilities:

• Develop and execute the overall loyalty strategy aligned with business growth and customer engagement objectives.
• Design and enhance customer‑centric loyalty propositions that drive member acquisition, retention, and lifetime value.
• Lead the evolution of loyalty program structure, rewards, benefits, and customer experiences.
• Build and manage a strategic partner ecosystem that strengthens customer value and program differentiation.
• Identify, negotiate, and manage commercial partnerships across retail, travel, entertainment, financial services, and other relevant sectors.
• Drive membership growth through acquisition, engagement, personalization, and retention initiatives.
• Collaborate closely with Marketing, Digital, CRM, Commercial, and Customer Experience teams to maximize program performance.
• Develop business cases and financial models for loyalty initiatives and partnership opportunities.
• Monitor program economics, customer behavior, redemption trends, and ROI to optimize commercial performance.
• Identify opportunities to increase monetization and commercial value across the loyalty ecosystem.
• Lead, mentor, and develop the Loyalty and Partnerships team.
• Provide executive‑level reporting, performance insights, and strategic recommendations to senior leadership.

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Minimum 10 years of experience in Loyalty Programs, Customer Engagement, CRM, or related disciplines.
• Proven experience managing large‑scale loyalty ecosystems and customer loyalty programs.
• Strong background in paid loyalty programs or customer‑centric membership models.
• Demonstrated success in building and negotiating strategic partnership networks.
• Proven track record in driving customer acquisition, engagement, retention, and loyalty growth.
• Strong commercial acumen with experience managing program profitability and revenue contribution.
• Experience developing customer segmentation, personalization, and lifecycle strategies.
• Strong analytical and financial modeling capabilities.
• Excellent stakeholder management and leadership skills.
• Strong communication and presentation skills with experience engaging senior executives.