Territory

• Location 100 Don Bates Way,King City, CA, 93930,United States
• Base Pay $70,000.00 - $85,000.00 / Year
• Employee Type Full-Time Exempt
• Manage Others No

Description

Reports To: Director of Revenue Operations

FLSA Status: Non-Exempt

The Territory Support Representative is responsible for increasing brand awareness, supporting retail sales initiatives, strengthening dispensary relationships, and enhancing product visibility throughout assigned territories. This position serves as a key connection between the company, retail partners, bud tenders, and consumers by delivering product education, supporting merchandising efforts, executing promotional activities, and providing valuable market intelligence.

This is a highly independent, field-based position requiring a minimum of four (4) days per week in-market visiting retail accounts, with regular travel throughout assigned territories and occasional evening and weekend participation in retail activations, vendor days (PADs), product launches, trade shows, and other promotional events.

• Serve as a professional representative of the company and its brands in assigned territories.
• Build and maintain strong relationships with dispensary managers, buyers, bud tenders, and retail staff.
• Conduct product education and training sessions to increase product knowledge and recommendation confidence among retail staff.
• Communicate product features, effects, terpene profiles, usage information, and brand differentiators.
• Support product launches, promotional campaigns, and marketing initiatives.
• Distribute educational and promotional materials to retail partners.
• Gather feedback regarding product performance, consumer preferences, and market trends.
• Represent the company at industry events, trade shows, vendor days, community events, and promotional activations.
• Conduct routine visits to assigned retail accounts, with a minimum expectation of four (4) days per week in the field.
• Verify product placement, pricing accuracy, merchandising standards, and promotional execution.
• Maintain displays, point-of-sale materials, and marketing assets.
• Perform retail audits and communicate findings to appropriate internal stakeholders.
• Identify opportunities to improve product visibility, shelf placement, assortment, and merchandising effectiveness.
• Assist with implementation of new product launches and in-store promotions.

• Partner with Territory Sales Representatives to support account growth and customer retention.
• Participate in ride-alongs and customer visits to strengthen retail partnerships.
• Assist with account follow-up, customer communication, and relationship management activities.
• Coordinate approved samples, marketing materials, and promotional support.
• Identify opportunities to expand product assortment and improve retail penetration.
• Support initiatives designed to increase sell-through and consumer engagement.
• Monitor competitor pricing, promotions, merchandising strategies, and product launches.
• Collect and communicate market intelligence to Sales and Marketing leadership.
• Monitor inventory levels, out-of-stock conditions, pricing discrepancies, and promotional compliance.
• Document retail execution through photographs, observations, and reporting tools.
• Complete detailed digital reports following store visits and provide accurate and timely weekly territory recaps highlighting wins, challenges, competitive threats, market trends, and actionable recommendations.
• Analyze available sales and market data to identify product performance, velocity trends, high- and low-performing SKUs, account opportunities, and opportunities for growth.
• Provide actionable recommendations to improve product velocity, sales performance, retail execution, merchandising effectiveness, and customer engagement.
• Utilize available market data platforms and distributor reporting to measure promotional effectiveness, identify market trends, and support recommendations designed to increase sales.

• Maintain accurate records of account visits, budtender trainings, PAD/vendor-day attendance, events, customer interactions, and retail feedback.
• Manage territory schedules and maintain a monthly calendar for trainings, retail visits, events, and field support activities.
• Submit reports, expense documentation, and required records in a timely manner.
• Attend meetings, training sessions, and…