Supervisor, Influencer, Public Relations, Brand Events Partnerships

Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out.

Our Brand vision statement is: “Create Your Sunshine, A Resort State of Mind”.

Our Brand Equities are:
Casual Glamour, Sunny & Spirited, and Charmingly Disarming.

The Supervisor of Influencer, Public Relations, Brand Events and Partnerships is responsible for the development and execution of the company’s influencer strategy, public relations efforts, partnership project management and executing major brand events as an extension of all these pillars. This is done in alignment with the overall department strategy and the creative vision under brand development. The above will be accomplished by implementing the strategic plan;

aligning with the content creatives and working within the development calendar; and applying innovative ideas to an authentic, brand‑right content strategy to raise awareness, elevate perception, attract new consumers, and drive qualified traffic. Reporting to the Director of PR & Production, this position develops initiatives that support the following measurable goals: enhance our fashion credibility, create the modern faces and partners of the brand, and drive qualified traffic and revenue.

• Build influencer strategy and goals in conjunction with the content development calendar; this means working simultaneously on multiple seasons and determining the relevant players to collaborate with Lilly Pulitzer and maximize existing partnerships for amplification.
• Shape the seasonal brief for the internal teams as well as agencies
• Work with communication channel owners to plan influencer content, PR content, Events Content, and Partnership content to drive reach, traffic & revenue; advocate for usage of the content when we have appropriate usage rights; streamline process
• Manage Sitecore Intake forms and approvals with creative partners
• Shape weekly notes and follow ups on Influencer/PR and Partnerships for internal teams!
• Manage all influencer, agent, and agency relationships as well as budget and time management to execute all pillars of PR, Influencer, Events and Partnerships.
• Strategy and execution for influencer campaigns & activations (events, trips, streaming opps, collaboration concepts)
• Pitch VIP lookbook & product initiatives each season aligned with product and brand strategy; find synergies with the affiliate and PR needs to streamline efforts where it makes sense
• Place all PR and Influencer Orders
• Work on Press Releases and support timely execution of PR requests/quotes/ and approvals.
• Actively network engage with brand influencers & those we want to partner with on social media through likes, comments, DMs, as well as IRL
• Align with creative team on deployment and social media teams/digital marketing teams on affiliate commission strategy and ROI tracking. Partner on influencer and editorial opportunities in the affiliate space to best amplify brand efforts and drive ROI
• Ideate & manage ambassador programs and other ad‑hoc paid influencer opportunities or new types of influence, ie: blog posts and targeted customer relationships
• Test new influencer strategies and emerging platform engagement and platform diversification, ie:
  Tik Tok, newsletters/substacks, Pinterest, Facebook Groups, SMS
• Ensure that the brand representation of our ongoing influencer initiatives present the modern face of Lilly Pulitzer
• Tell the Modern PR Story & Educate others:
  Track, analyze, and recap influencer content and metrics to make sure key stakeholders are aware and we are driving towards our measurable goals and building upon successes for future seasons
• Contribute to high‑level content strategy, particularly Public Relations and Collaborations, and work across cross‑functional teams to align activities and campaigns—be the thought leader and subject matter expert for this area
• Create unique content strategies around brand storytelling through sourced content that position our brand as a community connector and in alignment with the brand strategy work
• Foster strong partnership relationships and learn to leverage partnerships for maximizing efforts and…