Planet Fitness Senior General Manager
Listed on 2026-02-18
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Management
General Management, Operations Manager
Full-Time. Salaried.
At National Fitness Partners, we don’t just work in fitness— we TRANSFORM LIVES through affordable fitness. As the largest Planet Fitness franchise, we serve over one million members across 200+ clubs nationwide, creating a Judgement Free fitness experience.
- We Are Accountable – Self-starters who pursue excellence.
- We Are Driven – Problem solvers who deliver results.
- We Are Passionate – Positive energy with a real desire to help others.
- We Are Ambitious – Always learning and growing toward success.
We believe in the power of our people to make a difference. If you’re looking for a career where your passion meets purpose, we want YOU on our team!
Benefits- Growth Opportunities over 90% of our management team started as an entry level team member!
- Competitive pay and schedule hourly increases at 180 days, 1 year and every 6 months, after the first year, based on anniversary date.
- Shift-differential pay for select shifts
- PTO for all employees
- 401K Retirement Fund (Employer match up to 4%!)
- Health Insurance Options including Health, Dental, Vision, family life insurance, and more
- Basic Life Insurance & Short-Term Disability I 00% Company Paid!
- Employee Assistance Program
- Free employee Black Card Membership
The Senior General Manager is accountable for all aspects of the operational performance for designated Planet Fitness Club locations. Primary focus is to cultivate a positive team member and club member experiences which when managed successfully lead to positive financial performance. The Senior GM will support, lead, and manage club leaders in the pursuit of:
Building and Retaining a Great Team;
Providing the Ultimate Member Experience, Achieve Revenue Targets;
Achieve Profitability Targets; and Be the Top Franchise in the PF System. The Senior General Manager will support additional assigned clubs to further develop and mentor other General Managers.
- Works with the Area Director to formulate a plan to achieve revenue goals and implements at the club level.
- Works with the Area Director to ensure the club is operating in line with the expense budget.
- Increase Black Card Memberships YoY.
- Actively work to meet NFP standards with respect to Club Stats, i.e., closing %, BC%, secondary billing, PE@PF utilization, etc.
- Maintain at least a passing Club BER inspection on a monthly basis.
- Decrease club turnover by hiring, motivating, developing, and leading competent staff members focused on creating Raving Fans.
- Establish work schedules that maximize staffing resources while keeping payroll hours in line with budget allotment.
- Hold staff accountable to policies and procedures. Provide constructive counseling in a timely manner.
- Ensure employee time is tracked accurately using the timekeeping system.
- Approve staff timecards prior to payroll deadline, ensuring employee time is accurate.
- Complete One-on-Ones on time with development goals and objectives.
- Model Servant Leadership through daily interactions.
- Work side-by-side with staff, supporting front desk activities through the use of the info call script, giving member tours, using Data Trak to enroll/manage/cancel members, and cleaning club to NFP standards.
- Hold members accountable to club policies. Deal with member issues promptly and courteously.
- Understand and promote a safe and healthy club environment.
- Manage marketing efforts by ensuring that staff is aware of and trained in all marketing promotions.
- Report member accidents in a timely manner through the NFP process.
- Provide back-up support for staff as necessary.
- Additional responsibilities may be required.
- Assess areas of need in assigned club, develop, and successfully execute plan of correction.
- Update Area Director on assigned club progress weekly.
- Attend and participate in Regional Senior Leadership Meetings.
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