Social Media Community Manager

Social Media Community Manager

Job Requisition

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation‑driven growth model takes advantage of world‑class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables.

As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit

Eastman is seeking a skilled social media community manager with a passion for building our brand presence on social media and leveraging performance‑driven metrics to enhance our brand experience. As the social media community manager, you will leverage a mix of strategic skills and creative thinking with a focus on creating high performing content for our B2B audiences. This involves developing creative concepts and compelling content in partnership with internal teams, managing the brand's presence across multiple platforms and geographies in a cohesive way, and engaging positively with users on behalf of the brand.

This role will leverage data‑driven decision‑making to best position content, tell compelling stories and use real‑time insights to achieve appropriate audience engagement, reach and growth. This requires close collaboration with global marketing teams, cross‑functional stakeholders and creative to ensure a cohesive and effective expression of the brand across all digital touchpoints.

Please upload your portfolio showcasing your social media management work, including examples of community engagement, content creation, and campaign results, along with your application. This will help us better understand your skills and experience relevant to the role.

Location for this position is United States (remote) ideally on the east coast. Candidates residing within a 50-mile radius of Eastman's Kingsport, TN plant are expected to work onsite Monday through Thursday.

• Develop and articulate a comprehensive social media strategy that aligns with the company's overall brand, goals, vision and objectives.
• Define and socialize the brand's unique value proposition, positioning, and differentiation on social media.
• Create channel strategies and content calendars that will serve as the foundation for how we manage and maintain each channel.
• Define key performance metrics (KPIs) and other metrics to measure the effectiveness of social media strategy, assess brand health and continuously optimize strategy as needed.
• Manage content intake processes and organize information in social editorial calendars to streamline workflow and enhance efficiency.
• Manage community engagement by posting, monitoring, responding to and participating in social conversations at a regular cadence. Develop playbooks for community engagement.
• Run effective paid social campaigns for lead generation, meeting niche needs of hard‑to‑reach audiences.
• Partner with marketing, marcom, and brand team members to create compelling content for social platforms including developing strong creative briefs and growing deep partnerships with key team members to ensure creative executions are on brand.
• Partner with other social media community managers across the company to create a more cohesive story for Eastman.
• Liaise with the social media governance team to support corporate social initiatives and governance for the full portfolio while primarily driving content for corporate channels.
• Keep up to date with social media trends, analytics, conversations, functions, algorithms, new channels and content forms to identify opportunities and ensure the brand stays relevant in a dynamic…