Sr. Manager, Brand & Market Engagement

Select how often (in days) to receive an alert:

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables.

As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit

The Senior Manager, Brand & Market Engagement is a senior leader responsible for shaping and operationalizing strategic communications, enterprise-level brand engagement, and market engagement. The role is tasked with integrating highly effective communications strategies into the business and enterprise. This leader ensures the company’s brand, market presence, and go-to-market strategies are unified, insight-driven, and positioned for maximum impact across global markets.

They set the vision and standards for integrated communications and market engagement excellence. They guide cross-functional teams through disciplined planning, optimize segment-level investment, and champion communications outcomes in the market.

This role acts as a trusted advisor to senior business leaders, driving alignment on priorities, elevating marketing effectiveness, and empowering teams to deliver best-in-class, innovative marketing communications solutions.

• Translate business strategies, market dynamics and customer insights into clear, actionable communications strategies that deliver outcomes.
• Serve as a thought leader on emerging marketing, industry trends, customer-engagement, and competitive dynamics, using these insights to develop innovative communications plans that drive measurable results.
• Maintain a deep understanding of industry trends, customer needs, and competitive dynamics to inform enterprise and segment-level strategies.
• Leverage deep digital know-how to build strong digital elements into marcom strategies to drive measurable ROI.

• Lead teams in developing integrated, multi-channel market engagement strategies grounded in unified brand storytelling, audience-centric communications, channel excellence, and modern marketing technologies that drive growth and strengthen brand positioning.
• Act as a senior strategic advisor to business leaders, providing clarity, thought leadership, and counsel on brand, communications, and market engagement strategies.
• Guide teams in creating compelling messaging frameworks, brand narratives, and go-to-market plans grounded in customer value.
• Steward brand architecture and governance, ensuring consistent application of corporate and product brand standards globally.
• Translate complex strategic needs into clear briefs and stakeholder presentations that accelerate progress and drive decision making.

• Build trust and alignment with senior leaders across marketing, business, product, operations, and executive teams; navigate complex priorities and drive consensus.
• Oversee execution of complex, cross-functional marketing initiatives, ensuring strong planning, resource allocation, and budget discipline.
• Coach teams on communication excellence: including clear briefs, high-impact presentations, executive-ready narratives, effective customer communications and more.
• Ensure teams consistently deliver insight-driven recommendations that optimize channel mix, creative effectiveness, and engagement outcomes.
• Ability to effectively manage budgets and marketing investments based on strategic value, commercial needs, and market impact.
• Guide teams in aligning marcom priorities with broader business goals, ensuring disciplined tradeoff management.

• Drive accountability for marketing performance, ensuring clear reporting of ROI, insights, and continuous improvement actions.
• Champion robust measurement frameworks, KPI development, and performance dashboards across all market engagement activities.
• Ensure accurate project planning, resource management, agency oversight, budget management, and prioritization across work streams.
• Champion adoption of best practices, templates, scalable processes, and playbooks that improve speed, quality, and efficiency.
• Drive process optimizations among cross-functional teams to deliver efficiency and effectiveness.

• Empower teams to deliver strategic,…