Communications and Marketing Coordinator

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Job Summary

The Communications and Marketing Coordinator is an energetic, creative thinker who shapes and implements comprehensive communications, marketing, and promotional plans for the Agnes Etherington Art Centre (AGNES), a leading public, university art museum. Reporting to the Director and Curator, and working closely with administrative and artistic program staff, the Communications and Marketing Coordinator ensures effective internal communications and external promotion of AGNES’s programs and achievements.

Responsibilities encompass public and media relations, traditional and digital media including advertising, social media, e-communications and targeted marketing campaigns, coordination of print and electronic newsletters, and website management. Always sensitive to the role and mission of the art museum, the Communications and Marketing Coordinator shapes an astute communication, marketing and promotional program that engages diverse audiences locally and globally.

The schedule for this position requires the incumbent to work variable hours, according to operational needs.

Job Description

KEY RESPONSIBILITIES:

• Annually identify, develop, and implement a comprehensive and innovative marketing and communications plan that enhances AGNES’s profile, brand, and outreach locally, nationally, and globally, and reaches key audiences for programs.

• Manage, forecast, and track marketing and promotional in-budget delivery. Codes invoices for payment and general account administration.

• Research and maintain awareness of evolving trends and best practices in communications and marketing, including regulatory compliance regarding accessibility, privacy, and security.

• Recommend new strategic promotion and communication initiatives to develop engagement across AGNES’s multiple publics, stakeholders, and constituents.

• Research and recommend alternative promotional tools—artist-driven materials, AGNES swag, posters, stickers, etc.—and support the production of AGNES-specific merchandise and onsite signage, consistent with AGNES branding.

• Work with senior staff to research, recommend, write, edit, and proofread content of internal and external program communications, ensuring their effectiveness and support for the integrity of AGNES. Sustain awareness of and work with sensitivity across all gallery program streams and constituencies.

• Manage publicity with imagination, accuracy, and aesthetic acuity, working closely with gallery staff and contract designers in support of the AGNES’s presence as a leading public, university art museum, and ensuring consistency across all promotional platforms.

• Respond to external inquiries, acting as media liaison and a public-facing contact for AGNES. Research…