Sales Representative Premise

L. Knife, 35 Elder Avenue, Kingston, MA 02364, USA

Objective: The Sales Representative (On-Premise) is responsible for developing and maintaining strong relationships with on‑premise accounts - such as bars, restaurants, nightclubs, and venues - within an assigned territory. This position focuses on driving sales, increasing distribution, ensuring proper merchandising and product rotation, and delivering excellent customer service. The role requires a competitive, organized, and professional approach to managing territory goals, maintaining brand integrity, and ensuring customer satisfaction.

• Develop and maintain exceptional rapport with assigned accounts and new customers
• Maintain a regular schedule of weekly visits with all accounts in assigned territory
• Provide responsive customer service and resolve inquiries regarding orders, delivery, product information, and credit
• Build long‑term partnerships with bar managers, beverage directors, general managers, and owners

• Successfully sell, distribute, and place portfolio products in on‑premise accounts
• Identify and develop new business opportunities and secure new placements
• Execute monthly sales goals and business objectives established by management
• Maintain a highly competitive and goal‑driven sales approach
• Ensure proper product rotation and adherence to code‑date policy
• Merchandise accounts with permanent and temporary point‑of‑sale materials
• Organize and execute the placement of window neons, banners, and promotional displays
• Conduct product promotions, tastings, and events as needed to drive brand visibility and sales
• Support pricing programs, incentives, and retail promotions to maximize sell‑through

• Manage effective accounts receivable collections within company credit policy
• Adhere to all federal, state, and local laws and regulations regarding the sale and marketing of alcoholic beverages
• Work collaboratively with Sales, Marketing, and Operations to ensure flawless account service
• Provide market intelligence, competitive updates, and territory insights to management
• Participate in company meetings, trainings, and promotional events as required
• Other duties as assigned

• Bachelor’s degree in Business, Marketing, or related field preferred; equivalent experience accepted
• 2+ years of beverage, alcohol distribution, or hospitality sales experience preferred
• Strong knowledge of on‑premise account management and local market trends
• Excellent communication, negotiation, and relationship‑building skills
• Self‑motivated, organized, and results‑oriented
• Must have valid driver’s license with reliable transportation
• Ability to work flexible hours, including evenings, weekends, and special events
• Proficiency with Microsoft Office; CRM experience a plus

• Customer Focus: Builds lasting relationships and provides exception service
• Sales Drive: Demonstrates strong initiative to achieve and exceed sales goals
• Communication: Engages effectively with both internal teams and external partners
• Team
  
  Collaboration:
  
  Works cooperatively across departments to ensure account satisfaction
• Organization: Manages multiple accounts and priorities efficiently
• Brand Stewardship: Represents company and brands with professionalism and enthusiasm

• Ability to lift, move, and carry cases and/or kegs weighing up to 50 lbs on a frequent basis
• Frequent standing, walking, and repetitive hand and arm movements required when handling product and point‑of‑sale materials
• Regularly travels within the assigned territory to visit accounts, attend events, and transport product samples or marketing materials. This may involve operating a personal vehicle, or using other modes of transportation depending on location

The expected base pay range for this position is: $48,000 - $54,000 per year.

Final compensation is based on experience, credentials, and geographic location.

Pay ranges are reviewed annually based on market data and internal equity.

• Bonus…