Senior Manager, Mobile User Acquisition Kirkland, Washington

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world‑class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us!

2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role‑playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, Bio Shock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California, and is a wholly owned label of Take‑Two Interactive Software, Inc. (NASDAQ: TTWO).

We are looking for a visionary and strategic Senior Manager, Mobile User Acquisition to lead and scale our Growth Marketing Team. Reporting directly to the Head of Mobile Marketing, this role is a pivotal leadership position responsible for defining and executing the user acquisition strategy across 2K’s entire mobile portfolio, from our successful live games to our exciting new franchises.

You will have full ownership of our overall user acquisition strategy, managing significant budgets, and fostering key relationships with platform partners. This role requires an individual who can not only lead a team but also act as a senior expert, translating complex data into clear, strategic initiatives that drive business growth.

• Define and Oversee Strategy:
  Develop and lead world‑class mobile user acquisition and retargeting strategies that align with company‑wide business objectives and growth targets.
• Budget & P&L Management:
  Own and manage large‑scale user acquisition budgets, ensuring efficient spend and maximum return on investment (ROI).
• Lead Team & Cross‑Functional
  
  Collaboration:
  
  Serve as the central hub for mobile UA, collaborating closely with key stakeholders, including Product Marketing, Creative, Analytics, and Data Science teams. Guide the team to translate data into actionable insights and strategic optimizations.
• Manage Platform Relationships:
  Foster and nurture high‑level relationships with major platform partners (e.g., Apple, Google, Meta, Tik Tok). Proactively identify and secure alpha/beta testing opportunities to gain a competitive advantage.
• Drive Strategic Improvements:
  Partner with data science and analytics teams to improve measurement, reporting, and attribution models. Champion the integration of new technologies and methodologies for automation and operational efficiency.
• Creative & A/B Testing Leadership:
  Guide the performance marketing creative strategy, establishing a robust A/B testing framework and ensuring a high‑velocity, data‑driven approach to creative ideation and production.
• Trend & Landscape Expertise:
  Act as the team’s leading expert on current and future mobile advertising trends, from platform changes and privacy regulations to new advertising channels and ad formats.

You are an experienced leader and strategic thinker with a proven ability to manage complex, multi‑million dollar mobile user acquisition campaigns  have a deep understanding of the entire user journey and possess a solutions‑oriented, creative problem‑solving mindset.

• 8+ years of experience in mobile user acquisition, with at least 3 years in a leadership or director‑level role.
• A proven track record of successfully managing and scaling large UA,…