Senior Lead, Digital Communications Pivotal Ventures

COMPANY OVERVIEW

Founded by Melinda French Gates, Pivotal is a group of organizations working to accelerate the pace of social progress for women and young people in the U.S. and around the world.

Inspired by our founder, we reach across communities and sectors to bring together innovative thinkers who can scale up proven ideas and catalyze new ones. We learn from their experiences, amplify their resources, and support them as they lead.

Pivotal includes Pivotal Philanthropies, focused on charitable grantmaking and impact investing;
Pivotal Initiatives Fund, focused on policy and advocacy work; and Pivotal Ventures, focused on direct investments and partnerships.

The Senior Lead, Digital Communications works across multiple entities within the Pivotal ecosystem and is responsible for designing the strategy and leading the execution to grow and optimize the Principal’s voice and audiences across social channels. This position drives the day-to-day management of the editorial calendar, and in partnership with the Director, Digital Communications, identifies and shapes digital editorial strategy to include key social campaigns, timely and relevant content, and other initiatives in support of the Principal’s priorities.

In collaboration with others, this role guides the development of creative content for the Principal’s social channels and monitors digital measurement, engagement metrics, and industry trends to ensure quality content optimized for each channel. This position advises others on the Communications & Public Affairs team and represents the Principal’s social channels to internal collaborators and partners within the Pivotal ecosystem.

This individual also works closely with the Creative Studio. The role spans all aspects of operations and includes direct oversight of multiple vendors and contributors to deliver sharp editorial programming, paid media planning, reputation management, and real-time interactions with partners and influencers. Responsibilities within this role may be distributed based on evolving team priorities, with this individual expected to flex across the full scope of work as needed.

Clear focus areas are defined in partnership with the Director, Digital Communications to ensure alignment and clarity.

• Design and implement a digital strategy for the Principal’s social channels that optimizes growth and supports influence on priority issues.
• Advise on digital strategies for Pivotal-led campaigns and initiatives, in partnership with the Impact Communications & Creative Strategy team.
• Define social media priorities, goals, and targets, ensuring alignment with high-priority issues.
• Lead measurement and reporting for social channels, updating best practices and presenting weekly, monthly, and quarterly performance data to communications and leadership teams.
• Develop a strategy to monitor and mitigate misinformation—in partnership with the Senior Measurement & Research Manager—adjusting content and editorial strategy accordingly.

• Supervise the editorial calendar, ensuring long-range planning across content channels.
• Plan and manage the daily social content calendar, coordinating amplification of earned/owned media, inbound partner requests, and tone/voice alignment with Pivotal channels.
• Be responsible for social copy process from start to finish, collaborating with agency partners, writers, and other communications team members, as appropriate.
• With agency support, monitor peer activity and social trends, identifying opportunities to optimize multi-channel content.
• Manage social publishing tools and posting, including influencer engagements.
• Grow and manage online community, identifying discrete ways to amplify Pivotal’s impact and sharing digital expertise with colleagues.
• Refresh and optimize social channel strategy regularly.
• Serve as day-to-day lead for digital agency management.

• Plan and implement social campaigns to drive audience acquisition, issue awareness, and engagement.
• Develop and manage paid media programs to expand reach…