Marketing Manager (2026-120

Astronics Subsidiary Astronics Advanced Electronic Systems (AES)

Location Kirkland, WA

Description

At Astronics AES, we live to help our customers transform flight - and we're looking for a Marketing Manager to help tell that story to the world.

The Marketing Manager serves as a key AES marketing point of contact, spanning product marketing and marketing communications across the business. This role develops product positioning and go-to-market plans for the Astronics AES portfolio, using market research, competitive intelligence, and customer insights to create marketing campaigns, messaging, content, and sales tools that drive adoption and growth. As a market leader in aerospace power, Astronics AES delivers critical power systems trusted by the world's leading commercial airlines, business aviation manufacturers, defense platforms, and emerging eVTOL innovators - from wide-body commercial aircraft to rotorcraft, tactical defense systems, and the next generation of electric flight.

The Marketing Manager works closely with Engineering, Product Management, Business Development, Corporate Marketing, and AES leadership to support new products, existing product lines, and long-term business growth.

• Develops and executes short- and long-term product marketing plans and programs across the Astronics AES product portfolio, ensuring alignment with overall business goals and Astronics brand strategies.
• Collaborates with Astronics Corporate Marketing and peer business unit marketers to align AES activities with shared Astronics standards, tools, templates, and guidelines while contributing content, input, and participation in corporate marketing programs and cross-business-unit initiatives.
• Supports revenue growth by developing and executing campaigns that generate awareness, engagement, leads, and customer opportunities; monitors and reports on campaign performance metrics to improve effectiveness.
• Works with Product Management and Business Development to identify and lead AES product marketing opportunities at trade shows, customer meetings, trade associations, seminars, and other industry events, including product focus, demo/display planning, messaging, positioning, and supporting materials.
• Manages AES social media and digital marketing activities, including content planning, campaign execution, advertising, scheduling, publishing coordination, and performance tracking in alignment with Astronics Corporate Marketing and brand standards.
• Identifies customer buying motivations, value drivers, market trends, and competitive dynamics through market research, customer insight, and competitive analysis.
• Collaborates with cross-functional teams across Astronics AES business lines to produce and maintain product data sheets, sales tools, brochures, presentations, website content, and other marketing collateral.
• Develops and maintains sales enablement tools and materials — including presentations, competitive battle cards, product positioning guides, and customer-facing messaging — to equip the AES sales and business development teams for customer engagements.
• Leads website content strategy and implementation for Astronics AES product lines, including product solutions, branding, support, and customer-facing content.
• Develops and executes strategies to ensure Astronics AES products and solutions are accurately and prominently represented across AI-powered search and discovery platforms, including managing the underlying content, data, and digital presence that feed these tools.
• Manages AES media and public relations activities, including press releases, media engagement, editorial opportunities, and paid placements, in alignment with Astronics Corporate Marketing Press Release Process.
• Owns and maintains the AES content library to ensure collateral, imagery, video, presentations, sales tools, and other marketing assets are current, organized, and accessible.
• Supports development and management of the AES product marketing budget, as applicable, in coordination with AES leadership and Astronics Corporate Marketing.
• Ensures brand consistency across all Astronics AES…