Customer Advocacy Manager

• Own day-to-day operations of the customer advocacy and reference program, including intake, prioritization, approvals, scheduling, and fulfillment

• Maintain accurate customer profiles, permissions, and engagement history in the reference management system

• Work directly with customers to capture success stories and create case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements

• Maintain a centralized, searchable repository of advocacy and reference assets

• Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support

• Track advocacy activity and support measurement of impact on sales acceleration, customer engagement, and brand awareness

• Identify and solve challenges in advocate recruitment, program participation, and content development

• Partner with sales, marketing, customer success, and product teams to amplify customer experiences

• 5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
• Proven experience supporting sales reference and customer advocacy programs
• Background in B2B customer marketing, advocacy, or reference programs
• Exceptional written, verbal, high attention to detail and strong presentation skills
• Ability to build strong relationships with internal and external stakeholders and drive measurable impact
• Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
• Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
• Demonstrated curiosity about AI and emerging technologies, with a track record of using them to streamline program operations
• Tech savvy with experience utilizing AI and sales reference management tools (preferred skills)

Demonstrates expertise in managing customer advocacy and reference programs, with a strong focus on B2B marketing fundamentals and the ability to leverage customer stories for sales acceleration. Proven ability to build relationships and drive measurable impact through effective communication and stakeholder engagement.

• Customer Advocacy Program Management
• B2B Marketing Fundamentals
• Sales Reference Management Tools
• Content Development
• Stakeholder Relationship Building

• Customer Marketing
• Advocacy Program Support
• Content Creation
• Data Tracking and Analysis
• Program Measurement

• Exceptional Written Communication
• Strong Presentation Skills
• Attention to Detail
• Relationship Building
• Customer-First Mindset

• B2B Technology
• Customer Engagement
• Sales Acceleration
• Customer Success
• Emerging Technologies

• Reference Management System
• AI Tools
• Sales Tools