Senior Product Marketing Manager, Hyperscaler Partnerships

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

We are seeking a strategic, go-to-market–minded Senior Product Marketing Manager to own the unified go-to-market narrative and positioning for Service Now’s hyperscaler partnerships across Microsoft, AWS, and Google Cloud. The hyperscaler route to market is one of Service Now’s primary growth vectors, and this role connects our product innovation to customer outcomes and pipeline through differentiated, partner-specific storytelling and field enablement.

This role sits at the intersection of product marketing (positioning, messaging, proof points) and go-to-market execution (field enablement, deal support, pipeline contribution). You will own the narrative and the assets, and jointly run the partner relationship alongside our global partner solutions team, they own the co-sell commitments and the deal; you own the story that wins it. Day to day, you will partner with the partner relationship managers, partner sales, and partner enablement teams to turn co-innovation into repeatable, revenue-driving plays across all three hyperscalers.

You will create, message and execute the Service Now marketing strategy across Microsoft, AWS and Google Cloud sponsored events.

To be successful, you must have proven B2B enterprise product marketing experience, at least one shipped hyperscaler go-to-market motion, and a strong command of cloud partner mechanics including co-sell, marketplace transactability, and partner economics. If you are energized by building differentiated GTM strategies that move pipeline and revenue, this role is for you.

What you get to do in this role:

• Own unified hyperscaler GTM strategy and positioning – Develop differentiated go-to-market narratives across Microsoft Azure, AWS, and Google Cloud that account for each partner’s market, competitive position, customer base, and go-to-market motion. Each hyperscaler’s positioning is built, not templated.
• Jointly run the hyperscaler relationship – Own the narrative and assets while co-running the partner relationship with the hyperscaler partner managers.
• Develop distinct value propositions and proof points by hyperscaler – Craft messaging, customer stories, competitive positioning, and persona‑specific narratives (CIO/CISO, CFO) that resonate with each partner’s buying process and use cases.
• Lead co‑innovation GTM plays end‑to‑end – Partner with product management and engineering to identify co‑innovations, then take each one from concept through demo, field enablement, win/loss tracking, and pipeline attribution. Build a repeatable model that scales across all three partners.
• Build hyperscaler sales enablement and field marketing – Create First Call Decks, battle cards, technical demo flows, and one‑pagers for specific buying committees, customized by hyperscaler and built to win deals.
• Align sales, product, and partner teams on one narrative – Ensure Service Now field sellers and hyperscaler sales teams tell the same story to end customers; misalignment stalls deals.
• Feed market intelligence into product planning – Bring hyperscaler customer behavior,…