Coffee Education Specialist; Seattle Coffee Gear

Position Overview

Coffee Education Specialist at Seattle Coffee Gear, you are the in-store expert and educator responsible for delivering engaging, hands-on coffee classes that inspire customers, build confidence, and create long-term loyalty. You bring Seattle Coffee Gear’s brand to life by teaching brewing techniques, espresso fundamentals, and coffee equipment through structured classes, demonstrations, and interactive experiences.

This role plays a key part in driving sales of espresso machines, grinders, coffee makers, and accessories by helping customers understand the “why” behind great coffee, and matching them with the right products for their goals, taste preferences, and lifestyle.

• Represent Seattle Coffee Gear’s brand and culture by creating memorable, educational experiences that inspire repeat visits and customer loyalty.
• Lead engaging and interactive coffee classes designed to teach customers brewing fundamentals and advanced preparation skills.
• Educate customers on a variety of brewing techniques, including pour-over, French Press, Aero Press, espresso, cold brew, and coffee art.
• Guide customers in selecting coffee beans based on flavor profiles, roast levels, and origin.
• Maintain a “coffee-ready” environment by ensuring quality and consistency across in-store brewing and demonstrations.

• Recommend appropriate coffee equipment, brewing tools, and maintenance practices based on customer needs and skill level.
• Promote and sell coffee products, equipment, and accessories through education and product demonstrations.
• Drive customer conversion through teaching and helping customers leave with the right tools and confidence to succeed at home.
• Assist the store in achieving revenue goals by driving customer engagement and conversion through education.
• Consistently meet or exceed store goals by delivering exceptional classes that drive customer engagement and sales. Performance is measured by product sales performance through SPH, UPT & guest feedback.

• Partner with store leadership to align class offerings with seasonal initiatives, product priorities, and business goals.
• Collaborate with store leadership on merchandising strategies that highlight key tools and products featured in classes.
• Support the store team by modeling exceptional service and product expertise.

• Ensure compliance with food safety standards, local health codes, and sanitation regulations.
• Maintain accurate inventory levels, minimize shrink, and control supply and culinary expenses.
• Ensure store safety and cleanliness, addressing any maintenance needs promptly.
• Adhere to applicable wage and hour laws. Accurately records time worked according to Seattle Coffee Gear Policy.
• Model and ensure consistent adherence to all Seattle Coffee Gear’s policies and standard operating procedures (SOPs).

• Ability to communicate verbally and work cooperatively with associates and customers.
• Ability to remain standing for up to 4 hours at a time.
• Ability to move about the store directing class participants while selling to customers and retrieving merchandise from stockroom or sales floor.
• The capability to accurately perceive and differentiate variations in intensity or quality of flavors or odors, or to identify specific tastes or scents using the tongue or nose.
• Ability to grab, reach, push, pull, bend, stoop, kneel, and crouch to retrieve and replenish merchandise from stockroom or sales floor.
• Ability to use hands to seize, hold, grasp, turn, or otherwise to grind, tamp, steam, pour, froth, and/or demonstrate other coffee brewing techniques.
• Ability to lift and/or move merchandise weighing up to 50 lbs.
• Ability to ascend/descend ladders to retrieve and/or move merchandise.
• Ability to operate a computer, POS system, keyboards, merchandise scanners and mouse to accomplish work.
• Available to work between 12 and 16 hours per week, with a flexible schedule, including nights, weekends, and holidays. While this is the minimum availability, scheduled hours may differ based on business needs.
• Regular…