Director, Health Systems Eastern and Northern

Director, Health Systems, Central, Eastern and Northern Canada

30 International Blvd, Etobicoke, ON M9W 1A2, Canada

For over 50 years, Life Labs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are committed to empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

Life Labs is the first commercial genetics lab in Canada and operates the country’s largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests pass through Life Labs’ laboratories annually, supported by a team of more than 6,000 professionals who deliver high quality testing and results.

We value diversity, equity, and inclusion and are committed to creating an environment where people can be their true selves. We are recognized as one of Canada’s Best Employers, guided by caring, agility, teamwork, and a customer-centered approach.

The Director, Health Systems, Central, Eastern and Northern Canada drives business growth by expanding Life Labs’ partnerships across Ontario, the Atlantic provinces, and Canada’s Northern Territories. The focus is on government and public sector clients, including hospitals, long-term care, population health organizations, and federal agencies. The role identifies and secures strategic opportunities that support better healthcare access and patient outcomes.

The Director leads the full business development process from opportunity identification and relationship building through contract execution and transition to operations. Working with internal teams, including the Quebec business development team on national opportunities, the role helps position Life Labs as a trusted partner to health systems across Canada.

Strategic Growth & Market Development

• Define and execute a regional growth strategy and multi-year roadmap across Ontario, Atlantic Canada, and Northern regions
• Identify and prioritize opportunities across public sector opportunities
• Advance Life Labs’ position in federal healthcare opportunities
• Translate policy, funding, and health system trends into actionable growth opportunities and solution strategies
• Collaborate with the Quebec BD team on pan-Canadian or overlapping opportunities

Business Development & Revenue Delivery

• Own the full business development lifecycle: market engagement, pipeline development, opportunity qualification, RFP/proposal leadership, pricing strategy, and contract negotiation
• Deliver against revenue and growth targets, including net-new business and strategic expansions
• Lead cross-functional teams to develop competitive, high-quality proposals and winning bid strategies
• Maintain disciplined pipeline management, forecasting, and reporting using CRM and analytics tools
• Lead and develop a core sales and account management team to drive disciplined execution, client engagement, and growth outcomes

Government & Stakeholder Relationships

• With the Vice-President, build and maintain trusted, senior-level relationships with provincial ministries, regional health authorities, hospital leaders, LTC organizations, and federal stakeholders
• Act as a strategic advisor by understanding system priorities, procurement pathways, and policy dynamics
• Represent Life Labs in government forums, industry events, and key stakeholder engagements
• Navigate complex, multi-stakeholder environments across jurisdictions and funding models

Cross-Functional Leadership & Internal Alignment

• Partner with internal stakeholders across operations, clinical, digital, finance, legal, and marketing to advance opportunities
• Support development of solution offerings and service models aligned to health system needs
• Ensure strong internal alignment to enable effective pursuit, contracting, and transition to delivery
• Bring forward market insights to inform product and service roadmap evolution
• Partner closely with service delivery and implementation teams, who hold primary accountability for onboarding and operational…