Territory Sales Manager

Olli Brands Inc. (OBi) is redefining what cannabis products can be. Known for its premium edibles, the company brings together meticulous manufacturing, precise dosing, and bold, flavour forward design to create products that feel intentional, elevated, and genuinely enjoyable. Built at the intersection of craft, compliance, and culture, OBi breaks away from the ordinary to deliver products that enrich the consumer experience while meeting the highest standards of quality and regulatory excellence

The Territory Sales Manager owns the commercial success of an assigned territory by driving distribution, retail execution, customer relationships, and sales growth. Working closely with licensed retailers and internal cross-functional teams, identify opportunities, execute strategic account plans, and ensure Olli Brands is constantly represented as a preferred supplier throughout Ontario.

• Become the trusted business partner retailers rely on to grow both their business and ours
• Plan daily, weekly, and quarterly activities to meet distribution, visibility, and sales objectives
• Strengthen and expand relationships with existing retail partners to grow volume and distribution
• Manage assigned budget responsibly and accurately
• Conduct sales calls and store visits following structured selling approaches.
• Present brand stories and product knowledge through staff trainings and in-store demonstrations and events.
• Support merchandising initiatives including display setup, placement optimization, and promotional execution
• Identify opportunities to expand assortment and distribution across key accounts

• Monitor competitor activity and share insights with the internal team
• Work alongside brand, marketing, and leadership teams to activate programming and support launches
• Provide feedback from retailers to help improve programs, offerings, and market strategies

• Minimum 3 years of sales experience in cannabis, CPG, beverage alcohol, or other fast-paced industries
• Exceptional communication, presentation, and relationship building skills
• Excellent planning, organization, and time-management abilities
• Effective negotiator with strong influencing skills
• Understanding of cannabis products, consumer trends, and regulations (or willingness to learn quickly)
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
• Strong business acumen with ability to interpret sales data, identify trends, and develop action plans

• Report to the Sales Director
• Provide weekly updates on sales performance, account activity, opportunities, and risks
• Maintain accurate and up-to-date records, including customer interactions, pipeline status, and action items
• Track progress against sales targets, KPIs, and individual objectives
• Ensure all customer meetings, follow-ups, and action items are documented and completed on time
• Attend and actively contribute to weekly sales meetings and on-on-one performance reviews
• Maintain a structured weekly account plan with clearly defined priorities and follow-up actions
• Performance bonuses

• Travel through Ontario (approximately 70 – 80% of the time)
• Must have reliable car for transportation
• Must have valid a driver’s license
• Occasional overnight travel

• Ability to lift and transport up to 50 lbs as needed (e.g., point-of-sale materials)
• Comfortable with physically active days — walking, bending, merchandising
• Must hold a valid driver’s licence and have access to reliable transportation