Business Development Representative

JOB SUMMARY

The Business Development Representative is responsible for promoting D2L Products and Services, establishing customer relationships, and providing qualified, motivated leads to the Sales teams. As a key member of the sales team, the successful candidate will have in-depth knowledge of the company’s solutions, competition, and a keen interest in the eLearning industry. The primary market focus is the education and corporate sectors.

We are looking for an energetic, polished individual with exceptional communication skills and a talent for relationship building. The successful candidate will gain expertise in accurately capturing and qualifying leads, effectively managing a sales pipeline, and achieving quarterly revenue targets.

This Business Development Representative provides a challenging career opportunity as well as career advancement within D2L.

• Responsible for exceeding objectives within your assigned territory
• Able to understand and deliver D2L's unique value proposition and create solution vision with prospects
• Actively participate in outbound calling campaigns to generate sales opportunities
• Accurately capture and qualify leads gathered from trade shows, webinars, inbound calls, and other marketing initiatives
• Follow-up with existing D2L contacts and develop them into sales prospects
• Distribute leads and make qualified appointments for Sales Executives
• Monitor and respond to D2L Sales inbox and website inquiries – responding and re‑directing incoming customer request for information, etc.
• Create and update lead generation emails and phone scripts
• Update customer interactions through the CRM tool
• Complete sales reports and present findings to executive management
• Conduct market research and keep updated on product and industry knowledge, competitors, and industry knowledge
• Represent D2L at occasional trade shows; some travel will be required

• Interest in pursuing a sales career within a fast‑paced, constantly changing environment
• Pro‑active and goal oriented with the ability to maintain consistent levels of customer activity to generate sales leads and meet achieve quarterly objectives
• Excellent written and verbal communication skills
• Excellent time management skills with the ability to multi‑task and organize/prioritize work independently
• Strong interpersonal and customer orientation skills with the ability to influence decision makers
• Demonstrated ability to work individually and collaboratively within a team environment
• Previous experience in eLearning, the education sector, enterprise software and/or high tech solutions providers preferred
• Degree or diploma in Business, Marketing or related
• AI
  
  Skills:
  
  Experience using AI‑powered sales engagement and CRM tools to optimize prospecting and outreach. Ability to leverage AI tools to accelerate email drafting, lead research, and outreach personalization. Comfortable interpreting AI‑generated insights and using them to prioritize outreach and follow‑up. Curious mindset with a passion for experimenting with tools that improve workflow efficiency, including AI‑based solutions.

This position is to fill an existing vacancy

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range $40,000—$56,000 CAD

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