Sr. Director, Commerce Media

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Director, Commerce Media
. We’re looking for someone with deep Amazon Ads and retail media experience who is both entrepreneurial and analytical—capable of building teams, pitching new business, fostering strong client relationships, and championing bold new ideas that power award-winning performance.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Commerce Media is one of the fastest-growing parts of modern performance marketing—spanning Amazon Ads and retail media networks (RMNs) like Walmart Connect, Target Roundel, Instacart, grocery/pharmacy retailers, Chewy, and emerging commerce media platforms.

This role will partner directly with the Chief Digital Officer to build Tombras’ Commerce Media practice—standing up a new commerce-focused team and capability that connects:

• Retailer on-site + off-site media
• Tombras’ broader media strategy and investment teams
• Analytics + Data Science for omni-commerce closed-loop measurement (in-store + online), and Creative/Content for better commerce experiences that go beyond standard sponsored product ads

We’re a lean, independent agency. Senior leaders are expected to be multi-faceted operators—leaders with long tenure who roll up their sleeves, lead by doing, and can get in the platform to launch and optimize campaigns at a level that earns trust from the team.

• Co-build the Commerce Media practice with the Chief Digital Officer: define the vision, operating model, hiring plan, training approach, and the “what good looks like” standards that will scale as we grow.
• Build and lead Tombras’ Commerce Media practice across Amazon and priority RMNs (e.g., Walmart Connect, Target Roundel, Chewy, delivery apps, and other RMNs as client needs expand).
• Serve as the senior client-facing commerce media leader, presenting strategy, performance, and growth roadmaps to marketing, eCommerce, and sales stakeholders.
• Lead by doing: as the team scales, there will be times where this role will be responsible for personally launching, optimizing, and troubleshooting campaigns (Amazon Ads + RMNs) when needed—especially during client onboarding, critical performance moments, major promo periods, and new product rollouts.
• Own end-to-end commerce media activation with a strong “operator” mindset—campaign builds, pacing, optimization, testing, and performance troubleshooting (not just oversight).
• Partner closely with Media Strategy and Media Investment teams to integrate retail media into full-funnel media plans (search, social, programmatic, CTV, online video, etc.) while keeping commerce-specific KPIs front and center.
• Collaborate with Analytics and Data Science to define and operationalize omni-commerce measurement (online + in-store), incrementality/testing approaches, and closed-loop reporting frameworks.
• Collaborate with Creative to develop immersive digital retail experiences and retail-ready creative approaches (e.g., retailer PDP enhancements, creative testing frameworks, richer onsite/offsite formats, and commerce-driven storytelling).
• Build and maintain platform and partner relationships (Amazon Ads, RMNs, Pacvue/Skai and other tech partners), staying current on betas, product changes, measurement updates, and best practices.
• Define Tombras’ Commerce Media operating system: retailer selection frameworks, campaign naming conventions, reporting standards, QA processes, and playbooks that scale as headcount grows.
• Lead new business: support pitches, audits, and commerce media POVs; translate client business goals into retailer-specific strategies and investment plans.
• Help recruit, hire, mentor, and develop…