SEO Supervisor, SEO & AI Visibility

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Supervisor, SEO & AI Visibility to help lead modern organic search strategy for national and enterprise brands.

We are looking for a strong SEO practitioner with 6+ years of experience who is already grounded in technical SEO, content strategy, and local SEO. This role will help bridge high-level strategy and hands-on execution for national and enterprise brands. As search rapidly evolves beyond classic "blue links" into AI-influenced, answer-first environments, this role serves as a vital translator of modern discovery strategies.

Sitting within Tombras’ world class, and award winning,SEO Team, the SEO Supervisor is a "player-coach" who owns day-to-day client strategies while actively mentoring junior team members and supervising complex work streams. You are someone who is deeply grounded in SEO fundamentals—technical, content, and local— but are actively defining how brands get found via Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Knoxville, TN. Relocation assistance may be provided.

• Lead Multi-Platform Strategy: Drive organic discovery and visibility strategies across traditional Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, You Tube, Reddit, maps, and reviews.
• Client Leadership: Serve as a trusted strategic partner for mid-size to enterprise-level clients, presenting performance updates, strategic recommendations, and testing plans with confidence.
• Integrated Marketing: Partner across departments (Development, UX, Analytics, Content, PR, Social, and Paid Search) to maximize broad digital signals that influence both search rankings and AI citations.

• Implement GEO/AEO Frameworks: Oversee the optimization of content for semantic clarity, entity relevance, answer-first structure, citations, structured data, and source quality.
• AI Workflow Innovation: Build, refine, and operationalize AI-assisted workflows (such as content briefs, schema generation, internal link automation, and page refreshes) ensuring they are strictly grounded in human review and high editorial standards.
• Enterprise Tech & Local SEO: Provide hands‑on guidance across core technical SEO elements (crawlability, rendering, site migrations, Core Web Vitals) and supervise multi-location local SEO and reputation programs.

• Supervise & Mentor: Manage workloads, timelines, and quality control across multiple client accounts while directly training and mentoring junior SEO team members.
• Evolve Analytics & Reporting: Move clients away from legacy click-based metrics to modern frameworks that track share of voice, answer inclusion, LLM citations, and overall business impact.

• Experience: 6+ years of hands‑on experience in SEO (with agency experience working across multiple accounts and industries highly preferred).
• Enterprise Track Record: Proven capability managing technical, content, or local SEO work streams for complex, national, or multi-location brands.
• Modern Search Acumen: A clear, working point of view on how generative search, zero-click experiences, and LLMs are shifting user behavior.
• Leadership Capabilities: Demonstrated experience managing project timelines and giving constructive feedback or training to junior team members.
• Data Literacy: Comfort turning performance data from complex environments into clear narratives and business-focused recommendations.
• Enterprise SEO Tools: Bright Edge, Conductor, Ahrefs, SEMrush, Screaming Frog, Lumar/Deepcrawl, Google Search Console, and GA4.
• Local SEO Platforms: Yext, Bright Local, , Chatmeter, or similar.
• AI Capabilities: Direct experience with prompt design, structured data strategy, retrieval-aware content structuring, and AI-assisted content scaling.

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and…