Category Manager

The Category Manager –Government Exam is responsible for the overall growth,

performance, and strategic development of the Government Exam category. The role

involves revenue ownership, program planning, market analysis, event execution, cross functional coordination, and ensuring successful delivery of category objectives in

alignment with the Annual Operating Plan (AOP).

The position requires strong leadership capability, analytical thinking, and the ability to

collaborate effectively with sales, marketing, academic, and operations teams.

Key Responsibilities

1. Category Strategy & Performance Management

• Develop and execute category growth strategy aligned with business objectives.

• Drive revenue growth and ensure achievement of sales targets.

• Monitor category performance and implement corrective measures where

required.

• Ensure all programs and initiatives are aligned with the Annual Operating Plan

(AOP).

• Identify opportunities for expansion, product improvement, and revenue

optimization.

2. Program Planning & Course Launch

• Plan and oversee launch of new courses as per approved timelines.

• Coordinate with academic and content teams for program readiness.

• Ensure timely rollout of programs across centers and platforms.

• Monitor program performance post-launch and recommend enhancements.

3. Marketing & Campaign Management

• Collaborate with the marketing team to design category-specific campaigns.

• Support ATL & BTL activities to strengthen brand positioning.

• Provide market insights for effective promotional strategies.

• Monitor campaign effectiveness and optimize marketing efforts.

4. Sales Alignment & Revenue Ownership

• Work closely with the sales team to drive admissions and revenue.

• Provide sales teams with product knowledge, positioning, and competitive

insights.

• Participate in sales reviews and performance discussions.

• Support conversion improvement initiatives.

5. Event Planning & Execution

• Plan and execute academic seminars, workshops, and promotional events.

• Coordinate with internal teams for seamless event delivery.

• Ensure events contribute to lead generation and brand visibility.

• Review post-event outcomes and document key learnings.

6. Market Research & Data Analysis

• Conduct competitor analysis and market trend studies.

• Analyze sales data and prepare performance reports.

• Identify customer behavior patterns and growth opportunities.

• Provide data-driven insights for strategic decision-making.

7. Review & Reporting

• Conduct periodic review meetings with cross-functional teams.

• Track progress of category initiatives and sales performance.

• Prepare structured reports for senior leadership.

• Ensure transparency in communication and performance updates.

8. Cross-Functional Coordination & Team Management

• Coordinate with Sales, Marketing, Academic, and Operations teams.

• Ensure seamless execution of category initiatives.

• Drive accountability across teams for category success.

• Support leadership in strategic decision-making processes.

Required Skills & Competencies

• Strong strategic and business acumen

• Revenue management and growth mindset

• Excellent analytical and data interpretation skills

• Strong communication and stakeholder management ability

• Event planning and execution capability

• Leadership and team coordination skills

Educational Qualification

• Bachelor’s degree in Business Administration, Marketing, or related field

• Master’s degree preferred

Experience Required

• 6+ years of relevant experience in Category Management / EdTech / Academic

Programs

• Prior experience in Government Exam / PSC segment preferred

Interested Candidate Send Your CV: