PR & Social Media Manager Strellson

Yes it is EXCITING - to work with us. We are people with Emotion and passion who strive for eXcellent results, driven by suCess and Independent thinking, intrinsically motivated. We work successfully in a Team, always looking for Innovative ideas in order to statisfy our coNsumers at the highest level, and we are not afraid also to show a healthy dose of Guts in our daily work.

This is what we and our three successful brands JOOP!, Strellson and windsor. stand for.

We are looking for employees who will actively shape the future of the HOLY FASHION GROUP, so apply now as

PR & Social Media Manager Strellson

In this exciting and varied position, you will be equally responsible for the strategic development of social media channels and PR work for the Strellson brand. You will work closely with the Head of Marketing and make a significant contribution to holistic brand communication across digital channels, media, and collaborations.

Your responsibilities

Social Media (Instagram, Tik Tok, Linked In, You Tube, Facebook, X)

• Developing and refining Strellson's social media strategy in close consultation with the Head of Marketing
• Planning and maintaining the social media editorial plan in consultation with other departments
• Planning, coordinating, and publishing social media content for all channels (feeds, stories, etc., including captions) in collaboration with internal and external content creators, photographers, and agencies
• Organizing and managing social media collaborations for Instagram and Tik Tok in accordance with the marketing theme plan (including shipping of goods)
• Designing and implementing competitions and challenges in collaboration with external partners
• Managing and coordinating external agencies in the area of social media advertising
• Maintaining the influencer distribution list and developing, implementing, and managing influencer collaborations
• Creating regular reports on the performance of social media channels, including evaluation of larger projects and collaborations
• Daily community management, including message and complaint management
• Invoice approvals via SAP and cost center responsibility

Press Relations

• Writing press releases on collections, new products, and brand-related topics
• Actively positioning the Strellson brand in relevant trade and lifestyle media
• Maintaining ongoing communication with the press regarding collections, sample requests, and licensing issues
• Management and coordination of the PR agency network (DACH, Netherlands, etc.)
• Development and implementation of seasonal PR topic planning in coordination with marketing, social media, and collection cycles
• Monitoring, evaluation, and reporting of PR activities, including clippings, as well as derivation of learnings and recommendations for action

Media

• Media planning and ad placement (print, OOH) in consultation with the Head of Marketing

Required experience and skills

• Completed training or degree in business administration, fashion management, communication sciences, marketing, or public relations
• Initial to several years of professional experience in social media and/or PR, ideally in the fashion, textile, or clothing industry, in the beauty, lifestyle, or PR agency environment
• In-depth understanding of brand communication, media relations, influencer relations, and press relations
• Strong interest in digital trends, social media, and relevant topics in the PR and media environment
• Confident sense of tone, storytelling, and target group-oriented communication in social media and PR
• Experience in managing and coordinating content production, agencies, and creators; no operational content production required
• Strong team spirit and excellent communication and organizational skills in dealing with internal interfaces, agencies, and media partners
• Independent, structured way of working, assertiveness, and experience in dealing with external service providers and PR partners
• Very good written and verbal communication skills in German and English
• Confident use of common MS Office applications (PowerPoint, Excel, etc.); experience with PR or social media tools is an advantage