Marketing Specialist (Job ID: BYRTIA1

Overview

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• Job Title: Marketing Specialist
• Job : BYRTIA1
• Industry: Medical
• Location: LATAM / South Africa / PH if needed
• Job Status: Part Time (to full time)
• Work Schedule: Monday to Friday, availability during EST business hours
• Salary: $8 - $11 per hour
• Target
  
  Start Date:
  
  ASAP

About the Client:
The client is a growing psychological therapy and testing practice. They specialize in providing high-quality therapy and diagnostic testing (e.g., for first responders and police candidates). They are in a growth phase and are looking for a proactive, tech-savvy marketing professional to help scale their team of clinicians.

About the Role:

The client seeks a high-energy Marketing Specialist (Virtual Assistant). This is a strategic, proactive role focused on lead generation and translating clinical expertise into a digital presence to attract the right clients—specifically those seeking therapy and testing rather than medication management.

• Digital Marketing Strategy: Develop and execute comprehensive marketing strategies aimed at first responder agencies and healthcare professionals.
• Content Creation: Craft compelling content including blog posts, newsletters, and social media updates that resonate with the target audience.
• SEO Management: Optimize website content for search engines to enhance visibility for relevant keywords related to mental health services for first responders.
• Social Media Engagement: Manage social media platforms, creating engaging posts that drive awareness and interaction among followers.
• Analytics and Reporting: Analyze marketing performance metrics to assess the effectiveness of campaigns and suggest improvements.
• Audience Segmentation: Identify and segment target audiences to tailor messaging for different groups, including agencies and individual first responders.
• Networking and Outreach: Develop relationships with potential referral sources, including healthcare providers and first responder agencies, to expand reach.
• Collaboration: Work closely with the team to align marketing efforts with overall practice goals and client needs.

• Experience: Minimum 2+ years of experience marketing for American-based companies (Healthcare or Service Industry preferred).
• Technical Savvy: Familiar with modern marketing technologies and social media algorithms; ability to use AI tools to optimize workflow (but not rely on them for core creativity).
• Communication: Exceptional written and verbal English skills. Comfortable making occasional outbound "warm" contacts to build referral relationships.
• Mindset: Proactive, able to pursue visibility with minimal micromanagement.
• Education: Bachelor’s degree in Marketing, Communications, or a related field is highly preferred.
• Monitoring Tools: Open to using monitoring tools like Hubstaff.