Sales Lead – CRM, CAS

Job Responsibilities

• Drive revenue growth, sales targets, and market share expansion across the CRM/CAS portfolio.
• Set, monitor, and deliver annual, quarterly, and monthly sales objectives through effective territory planning and execution.
• Manage and optimize distributor performance through business planning, target setting, regular business reviews, performance monitoring, and corrective action plans.
• Lead sales forecasting, demand planning, inventory management, and pipeline reviews to ensure product availability and forecast accuracy.
• Develop and execute territory growth plans, pricing strategies, and go-to-market initiatives aligned with business objectives.
• Identify market opportunities and develop strategic initiatives to increase adoption of Electrophysiology therapies and technologies.
• Build and maintain strong relationships with Key Opinion Leaders (KOLs), hospital management, procurement stakeholders, and distributor leadership teams.
• Support customer engagement activities, congress participation, physician education initiatives, and market development programs.
• Collaborate cross-functionally with marketing, finance, supply chain, regulatory, reimbursement, and clinical teams to ensure successful business execution.
• Maintain deep knowledge of the competitive landscape, market trends, customer needs, and emerging technologies within the Electrophysiology space.

• Bachelor’s degree in Business, Life Sciences, Biomedical Engineering, Healthcare Management, or a related field.
• 5+ years of commercial experience within medical devices (CRM/CAS).
• Proven track record of delivering sustainable revenue growth and achieving sales targets.
• Strong experience working with distributor-led business models, territory management, forecasting, demand planning, and inventory management.
• Demonstrated ability to influence stakeholders and drive business performance without direct authority.
• Strong stakeholder management, negotiation, presentation, and communication skills.
• Ability to work effectively in a cross-functional and matrix organization.
• Fluency in English and Arabic.
• Willingness and ability to travel extensively across assigned markets.
• Experience in Electrophysiology, Cardiac Rhythm Management, Cardiac Ablation Solutions, or other cardiovascular therapies.

• sales forecasting
• demand planning
• inventory management
• territory management
• business planning
• pipeline reviews
• pricing strategies
• go-to-market initiatives
• revenue growth
• market share expansion

• stakeholder management
• negotiation
• presentation
• communication
• influencing
• cross-functional collaboration
• relationship building
• strategic thinking
• problem solving
• adaptability

• Bachelor’s degree in Business
• Bachelor’s degree in Life Sciences
• Bachelor’s degree in Biomedical Engineering
• Bachelor’s degree in Healthcare Management