Head of Department - Consumer Electronics - Al Mulla Electronics

Objective:

Responsible for leading the sales of the Consumer Electronics business, managing retailers, key accounts, and channel partners while providing comprehensive sales and technical support throughout the sales process.

The role is responsible for driving annual business growth through strategic account management, sales planning, market development, and customer relationship management. It oversees business performance to achieve & exceed sales targets.

The position works closely with retailers, channel partners, and internal stakeholders to identify current and future market opportunities, influencing key decision-makers throughout vertical markets, and developing strategic partnerships that strengthen market presence and support long-term business growth.

• Account Planning, Sales Forecasting and Strategy:
• Develop portfolio strategies and annual business plans based on insightful data.
• Design and implement marketing, promotional, in-store, and merchandising strategies, ensuring customer consensus and resource availability.
• Incorporate new product launch strategies into annual business plans.
• Monitor business performance, identify opportunities & gaps and devise immediate solutions.
• Regularly review & evaluate business progress against plans and make necessary adjustments,
• Conduct competitive analysis to identify potential opportunities & strengthen market positioning.
• Customer Excellence and Channel Management:
• Cultivate relationships across various customer touchpoints, promoting cross-selling and up-selling within the existing dealer network.
• Formulate and present strategic plans and initiatives to secure customer approval and alignment.
• Conduct regular business review meetings with retailers, channel partners and customers to discuss business performance, plans, and initiatives.
• Scout for potential new retailers and channel partners and ensure superior in-store product display.
• Plan Execution & Inventory Management:
• Supervise the implementation of plans and initiatives in collaboration with retailers and channel partners, ensuring effective execution of new product launches and accurate brand messaging.
• Actively manage inventory levels and sell-through, conducting scenario planning to address emerging opportunities.
• Collaborate with Key Account Managers to project sales and inventory, ensuring revenue targets and factory inventory objectives are achieved.

• Bachelor's degree in Engineering, Business Administration, Marketing or related field.
• Master of Business Administration or relevant postgraduate qualification is an advantage.
• Professional certifications in Sales Management, Marketing, Strategic planning, Strategic Account Management or Customer Relationship Management are an advantage, including Certified Strategic Account Manager (CSAM) or Certified Professional Sales Person (CPSP).

• Minimum 10 years of experience in sales within the consumer electronics, home appliances, or a related industry.
• Minimum 5 years of experience in a managerial role, preferably in consumer electronics.
• Experience in strategic planning and execution, account management, customer relationship management and business development.

• Extensive knowledge of solution sales strategies with a proven ability to close deals using a customer-focused approach.
• Strong analytical skills with the ability to interpret market data and business performance.
• Proficiency in using sales management software and customer relationship management (CRM) systems.
• Ability to leverage existing contacts and establish new connections through strategic networking and referrals.
• Comprehensive understanding of home entertainment, home appliances, and IT product solutions.
• Strategic thinker with a talent for problem-solving and making well-informed decisions. Skilled in identifying issues, aggregating data, ascertaining facts, and drawing effective conclusions
• Deep understanding of compliance regulations related to anti-bribery and corruption.

• Preferred Language:
  Arabic, English
• Job Country :
  Kuwait
• Duty Shift / Timings :
  One Shift / 8:00 am - 4:00 pm