Generalist, People & Culture

DLF North America is currently recruiting for a People & Culture Generalist, US for our operation located in La Crosse, Wisconsin.

DLF Group is the world leader in the development and sale of high-quality grass seeds for the agricultural forage and professional lawn markets. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of their customers and other relationships.

DLF North America SBU, is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. In everything we do we act with respect, trust and integrity.

Come grow with DLF!

Check us out  (Global) &  (USA) &  (CA) & visit our careers page at

The People & Culture Generalist is responsible for working closely with the People & Culture Manager, and People & Culture team as well as keeping an open door policy for all employees at DLF USA Inc. and associated companies.

This role assists the US People & Culture department in carrying out a variety of administrative and operational tasks. They are responsible for maintaining employee records, assisting in recruitment and onboarding processes, coordinating People & Culture activities, and addressing routine employee inquiries. The role ensures smooth execution of People & Culture functions while upholding company policies and labor law compliance.

This position requires excellent organizational, communication, and multitasking skills, as well as a strong sense of confidentiality and attention to detail. The People & Culture Generalist plays a key role in fostering a positive workplace environment and supporting the overall goals of the organization.

We expect this individual to demonstrate unquestionable honesty and integrity with a strong commitment to confidentiality. This individual should be kind and approachable.

Administrative Support

• Maintain and update employee records in People & Culture systems and databases.
• Prepare and process People & Culture documents, such as employment contracts, offer letters, and termination notices.
• Assist in the preparation of People & Culture reports and presentations.
• Schedule meetings, interviews, and People & Culture events.

Recruitment and Onboarding

• Post job advertisements on job boards and company platforms.
• Screen resumes and assist in coordinating interviews.
• Conduct reference checks and verify candidate information.
• Assist in onboarding new hires, including organizing orientation sessions and ensuring completion of paperwork.

Employee Relations

• Address routine employee inquiries regarding People & Culture policies, benefits, and procedures.
• Support in organizing employee engagement activities and events.
• Assist with employee grievance handling and elevate issues when necessary.

Compliance and Documentation

• Ensure People & Culture activities comply with labor laws and company policies.
• Maintain accurate and confidential employee records.
• Assist in audits related to HR processes and documentation.

Training and Development

• Coordinate training schedules and logistics.
• Maintain records of employee training and certifications.
• Assist in tracking employee performance appraisals and development plans.

Respond to People & Culture related inquiries.

Ensure compliance with all laws and regulations regarding hiring practices and government regulations.

Maintain knowledge of best practices in all aspects of People & Culture, including recruiting, retention and systems.

Other duties as assigned by Manager.

This role is in office 4 days a week, at our La Crosse Wisconsin site.

• Bachelors Degree or equivalent experience.
• 2+ years of people experience, in increasingly responsible role.
• Experience with HR and Payroll systems.
• Thorough knowledge of HR related laws.
• Excellent verbal, written, listening and interpersonal communication skills.
• Strong organizational, multi-tasking, prioritization and follow-up skills.
• Creative and out of the box thinking.
• Ability to work accurately with figures and to perform detailed work.
• Must demonstrate ability to exercise judgment, initiative, and tact.
• Ability to work with confidential data.
• Must present a professional, business-like manner and appearance.
• Ability to manage multiple concurrent projects.
• Comfort with technology and strong ability to learn new systems.
• Proficiency with Microsoft Office Suite.

• HR Certification, PHR or SHRM.
• 5+ years of quality work experience.

DLF USA Inc. offers a compensation plan that includes a base salary, benefits that include medical, dental, vision, life and disability insurance, bonus available, retirement savings plan with company contribution, paid holidays, vacation, and personal days. Compensation will be based on experience.

We do good things! Turf grass is more than just a pretty sight – it helps fight climate change by trapping carbon and preventing soil erosion,…