Marketing Automation Analyst

We’re looking for a Marketing Automation Analyst focused on CRM systems, Salesforce Marketing Cloud, and Customer Data Platforms (CDP) to lead and scale our marketing technology capabilities.

In this role, you’ll own complex automation, data flows, and system integrations that power personalized customer experiences across millions of interactions. You’ll operate as a technical SME, partnering across Marketing, Loyalty, Analytics, and IT to drive strategy, optimize performance, and evolve our Mar Tech ecosystem.

If you enjoy building scalable systems, working deeply with data, and influencing how marketing technology operates at a business level, this role is for you.

• Design, build, and optimize advanced customer journeys and lifecycle programs in Salesforce Marketing Cloud (Journey Builder, Automation Studio and Contact Builder)
• Serve as a subject matter expert (SME) for CRM and marketing automation platforms, including Salesforce Marketing Cloud and CDP/Data Cloud
• Architect and manage data models, data extensions, and segmentation frameworks to support scalable personalization
• Lead development and optimization of cross-channel campaigns (email, SMS/MMS, push, mobile app)
• Own and improve data integrations between Salesforce Marketing Cloud and upstream systems (CDP, data warehouse, APIs)
• Write and optimize complex SQL/SOQL queries for segmentation, campaign execution, and analytics
• Define and enforce data governance, data quality, and platform best practices across the Mar Tech ecosystem
• Troubleshoot and resolve system, data, and campaign issues, including root cause analysis across integrated platforms
• Lead testing strategies (A/B and multivariate testing) and continuously optimize campaign and journey performance
• Partner with IT and Analytics teams to design and support ETL processes, data pipelines, and system integrations
• Provide technical guidance and mentorship to junior analysts and team members
• Support vendor evaluations, platform enhancements, and Mar Tech roadmap development
• Translate business needs into technical requirements, workflows, and scalable solutions

• Bachelor’s degree in Marketing, Computer Science, Data Analytics, Information Systems, or related field
• 4+ years of experience working with CRM systems and marketing automation platforms
• Advanced experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, data model design)
• Strong expertise in SQL and relational databases
• Experience with Customer Data Platforms (CDP), including Salesforce Data Cloud or similar
• Solid understanding of data modeling, ETL processes, and data integration patterns
• Experience working with APIs and system integrations
• Strong experience with customer segmentation, lifecycle marketing, and personalization strategies
• Ability to analyze large datasets and deliver actionable insights that influence strategy
• Strong problem‑solving skills with the ability to work across complex systems and dependencies
• Excellent communication skills, able to translate technical concepts for non‑technical stakeholders

• Salesforce certifications (Marketing Cloud Consultant, Administrator, Email Specialist)
• Experience with data warehousing platforms (Snowflake, Big Query, etc.)
• Familiarity with BI and reporting tools (Power BI, Tableau, Looker)
• Experience with marketing attribution, performance measurement, and analytics frameworks
• Experience working in a loyalty or high‑volume customer marketing environment

• Deep understanding of CRM systems, marketing automation, and Mar Tech ecosystems
• Ability to design scalable solutions that connect data, systems, and marketing strategy
• Strong ownership mindset with the ability to lead initiatives end‑to‑end
• Comfort operating across both technical and business domains
• Ability to mentor others and elevate team capabilities
• Focus on continuous improvement, automation, and system efficiency

Work Schedule:

Monday through Friday, daytime hours.