Director of Sales Marketing

Overview

Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also responsible for establishing sales territories and goals; determining the product line; managing pricing; managing sales; managing promotions; managing staff development; managing training; and conducting market research. Effectively manage assigned personnel. Functions as a team member within the department and cross-functions, as required, and perform any duty assigned to best serve the company.

• Develops and implements strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales/marketing operating budgets.
• Plans and oversees advertising and promotion activities, including print, online, electronic media, and direct mail.
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides the preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represents the company at trade association meetings to promote products.
• Meets with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
• Coordinates liaison between the sales department and other sales-related units.
• Analyzes and controls the division's expenditures to conform to budgetary requirements.
• Assist other departments within the organization to prepare manuals and technical publications.
• Prepare a periodic sales report that shows sales volume, potential sales, and areas for proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.
• Directs product research and development.

High School Diploma or Equivalent

4-6 years of food service industry sales or related experience with supervisory experience.

Bachelor's Degree

6-10 years of food service industry sales with supervisory/management experience.