Marketing Manager

The Marketing Manager for University Marketing and Communications at Mount Mary University serves as a strategic leader responsible for directing the Marketing team to elevate the institution's regional profile. In this role, the manager oversees the development and execution of a bold, unified brand identity across digital advertising, traditional media, and public relations initiatives. To ensure marketing efforts align with broader institutional goals, the position actively collaborates with key internal partners including Recruitment, Academic Deans, Alumnae Relations, and Development to craft targeted campaigns that drive enrollment, donor engagement, and community awareness.

Ultimately, the role combines hands‑on project management with team leadership to deliver cohesive, high‑impact communications to both internal and external audiences.

• Oversee the development, implementation and management of a comprehensive integrated communications and marketing program; the strategic program will encompass branding, recruitment marketing, media relations, and digital or physical publications.
• Has oversight for the development and implementation of marketing programs (i.e. advertising, direct marketing, digital advertisements) to effectively market the University to various communities.
• Works with the Vice President for Enrollment and Marketing Communications to develop themes and/or messages to promote University priorities for use by all campus offices engaged in student, community, alumni, and development outreach.
• Support the development of unified campus-wide comprehensive marketing plan as well as marketing theme and designs, including logos, and other creative designs.
• Directs the development of collateral materials in support of marketing strategies including publications, videos, electronic communications and multimedia presentations.
• Identifies target groups for campus outreach and dissemination of marketing materials and develops and implements plans for conducting market research of target groups.
• Oversees the University's relationship with the Agency of Record.

• Collaborates with the communication staff responsible for media relations and institutional publications for the campus. Including, the development and implementation of a comprehensive integrated communications plan for the campus, in consultation with the President, VP's, Deans, and campus administration.
• Provides editorial support for the University magazine, and for various campus brochures and newsletters.
• Develops and implements plans for high visibility speaking engagements and other public relations activities to strategically link the institution and its key leaders with opinion leaders and targeted constituent groups.

• Manages the public information functions for the campus including developing public information policies and ensuring that the office complies with state and federal laws.
• Drafts and maintains a crisis communication plan and provides crisis communication management for leadership during incidents that have potential to negatively impact the University's reputation.
• Advises University administrators, staff, and faculty in media relations techniques by providing training exercises and materials.
• Proactively seeks national news media coverage in concert with campus communication objectives.
• Supports the coordination of media coverage and responses to major news and events by consulting with appropriate administrators to determine the campus responses and development of position statements.
• Serves as principal spokesperson for the campus or delegates that responsibility to appropriate individuals.

• Hire, support, train and…